TrueSemantic differential scales can be scored using the following values, in order:-3, -2, -1, 0, +1, +2, +3TrueMarketing researchers generally assume that the semantic differential providesinterval data.TrueThe fractional-point scale demands that respondents divide points amongseveral attributes to indicate their relative importance.FalseIn a graphic rating scale, a respondent's score is the length in millimeters fromone end of the scale to the point marked on the scale by the respondent.TrueA balanced rating scale has a neutral point, or point of indifference, at the centerof the scale. Show
TrueResearchers who support the idea of forced-choice scales essentially argue thatthe respondents really do have an attitude toward the items that they are askedabout.Trueis the process of describing some property of a phenomenon, usually byassigning numbers, in a reliable and validA. ResearchB. AnalysisC. ValidationD. MeasurementD. MeasurementAge, gender, brand loyalty, and corporate culture are all examples of ____.A. conceptsB. scalesC. ratiosD. codesA. concepts____ definitions translate conceptual definitions into measurement scales. A. SummationB. OperationalC. AssessmentD. MatchingB. OperationalWhich of the following provides correspondence rules that indicate that acertain value corresponds to some true value of a concept?A. operationsB. reliabilityC. sensitivityD. scaleD. scaleWhich of the following refers to concepts measured with multiple variables?A. operationB. constructC. conceptD. scaleB. constructWhich type of scale is regarded as the highest form of measurement? A. nominal scaleB. ordinalC. ratioD. intervalC. ratioA person's weight is best described as being measured on a(n) ____ scale.A. ordinalB. intervalC. ratioD. nominalC. ratioWhich characteristic is a key difference between ratio and interval scales?A. number of itemsB. absolute zeroC. number of intervalsD. nominal valuesB. absolute zeroAll of the following can be measured using ratio scales EXCEPT ____. A. genderB. incomeC. temperatureD. weightAMeasures that can take on only one of a finite number of values are called ____.A. discrete measuresB. neutral measuresC. limited measuresD. continuous measuresA. discrete measuresWhich of the following is a discrete measure?A. nominal scalesB. sensitive scalesC. ratio scalesD. a scale with five valuesA. nominal scalesWhich type of measure reflects the intensity of a concept by assigning scores Upload your study docs or become a Course Hero member to access this document Upload your study docs or become a Course Hero member to access this document End of preview. Want to read all 146 pages? Upload your study docs or become a Course Hero member to access this document ANS:DREF:What Needs to be Measured? NAT:BUSPROG: Analytic5.Which of the following refers to concepts measured with multiple variables?REF:What Needs to be Measured? Get answer to your question and much more NAT:BUSPROG: Analytic6.Which type of scale is regarded as the highest form of measurement?REF:Levels of Scale Measurement Get answer to your question and much more NAT:BUSPROG: Analytic7.A person’s weight is best described as being measured on a(n) ____ scale.REF:Levels of Scale Measurement Get answer to your question and much more NAT:BUSPROG: Analytic8.Which characteristic is a key difference between ratio and interval scales?a.number of itemsb.absolute zeroc.number of intervalsd.nominal valuesANS:BREF:Levels of Scale Measurement NAT:BUSPROG: Analytic9.All of the following can be measured using ratio scales EXCEPT ____.REF:Levels of Scale Measurement Get answer to your question and much more NAT:BUSPROG: Analytic10.Measures that can take on only one of a finite number of values are called ____.REF:Levels of Scale Measurement Get answer to your question and much more Which of the following provides correspondence rules that indicate that a certain value corresponds to some true value?This is Expert Verified Answer. Correspondence rules indicate the way a certain value on a scale corresponds to some true value of a concept. In quantum mechanics, the principle of replacing physical quantities with operators is governed by correspondence rules.
Which type of measure assigns a value to an observation based on mathematical?an index assigns a value based on how much of the concept being measured is associated with an observation. Indexes are formed by putting several variables together systematically.
Which type of measure reflects the intensity of a concept by assigning scores?A continuous scale measures intensity of a concept. Value can be assigned using an infinite number of values anywhere along a scale.
Which type of measure reflects the intensity of a concept by assigning scores that can take on any value along some scale range group of answer choices?Continuous measures are those assigning values anywhere along some scale range in a place that corresponds to the intensity of some concept.
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Which of the following provides correspondence rules that indicate a certain value corresponds to some true value of a concept?
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