What refers to number of times within a specific time period that an average person or household is exposed to the ad message?

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Continuity serves as a constant reminder to the consumer, covers the entire buying cycle, and allows for media priorities. However, the disadvantage of continuity are the higher costs, potential for overexposure, and limited media allocation possible.

Cost efficiency of advertising, only during purchase cycles, is an advantage of flighting. Another advantage is that, it allows for more than one medium or vehicle with limited budgets.
Disadvantages of flighting are weighting may offer more exposure and advantage over competitors, increased likelihood of wearout, lack of awareness, interest, retention of promotional message during nonscheduled times, and vulnerability to competitive efforts during nonscheduled periods.

Pulsing has the same advantages as the previous two methods.
The disadvantage of pulsing is that, it is not required for seasonal products.

Some of the more noteworthy advantages of TV advertising are the fact that it is a mass medium with high reach and it provides a combination of sight, sound, and motion. TV also offers low cost per exposure, is attention getting, and has a favorable image.
The major disadvantages of TV are that it has low selectivity, a short message life, high absolute cost, potentially high production costs, and is cluttered.

Some of the advantages of radio advertising are the fact that it has local coverage, is low cost, and may result in high frequency of exposures.
The major disadvantages of radio advertising is that it has high clutter, low attention getting ability, and provides only an audio message.

Some of the advantages of magazines as advertising media vehicles are the fact that they have good potential for segmentation, provide quality reproduction, and have longevity.
The major disadvantages include having a long lead time, providing only a visual message, and inflexibility.

newspaper, outdoor, direct mail, and digital/interactive advertising
Some of the advantages are the fact that they have good potential for high coverage, the cost is relatively low, and they have short lead times. The major disadvantages of newspapers are that they have a short reading life, high levels of advertising clutter, and may have low attention getting ability.

Some of the advantages are the fact that outdoor ads are location specific, easily noticed, and allow for high repetition. The major disadvantages are that an outdoor advertisement has a short exposure time, can accommodate only short messages, and may have a poor image.

Some of the advantages of direct mail are that it is highly selective, the reader controls the exposure, and a great deal of information can be provided. The major disadvantages of direct mail are high cost-per-exposure, clutter, and poor image.

Some of the advantages of the Internet are the fact the user selects the information, is usually attentive and involved, and the medium is interactive. The major disadvantages of the Internet are limited creative capabilities, web snarl, and a lack of valid measurement techniques.

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What refers to the number of times within the specified time period an average person is exposed to the media?

What refers to the number of times that an average person or household is exposed to advertising message?

What refers to the number of times within a specified period that the target audience is exposed to the advertising message?

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