Which of the following refers to the number of different people or households exposed at least once to a medium during a given period of time?

the process that directs advertising messages to the right people in the right place at the right time

definitions of the specific types of people the advertisers wants to reach 

particular media programs or publications 

where when and how advertising should appear

a statistical measure of a print mediums audience. includes subscription and vendor sales and primary and secondary readership

variable used to determine the total reach of a given print medium. RPC is multiplied by the number of vendor and subscription sales to determine to total audience size

the number of people who read a magazine without actually buying it

the total size of the audience for a set of ads or an entire campaign

a possible exposure of the advertising message to one audience member. 

a possible exposure of an advertisement message to one audience member

the total of all the audiences delivered by a media plan

the percentage of homes or individuals exposed to an advertising medium 

the duration of and advertisement message or campaign over a given period of time

television households TVHH

the total audience delivery or weight of a specific media schedule. one rating point equals 1 percent of a particular markets population

the total number of different people or house holds exposed to an advertising schedule during a given time, usually four weeks. reach measure unduplicated extent of audience exposure to a media vehicle an may be expressed either as a percentage of total market or as a raw number. 

the number of times the same person or household is exposed to a vehicle in a specific time span. across a total audience frequency is calculated as the average number of times individuals or homes are exposed to the vehicle 

a term used to describe the quality of exposure. it measures the number or percentage of the audience who receive enough exposures for the message to be truly received  

the average number of times a person must see or hear a message before it becomes effective

the point at which an advertising message has been seen or heard so often that it starts to irritate consumers and therefore loses its effectiveness. 

advertising response curve

a graphical representation of the relationship between advertising levels and sales results 

the elements of the media mix that include markets, money, media, mechanics, and methodology 

groups of potential customers who share a common interest, need, desire, who can use the offered good or service to some advantage. and who can afford or are willing to pay the purchase price

in media planning one of the five elements in the media mix

a plural form of medium, referring to communications vehicles paid to present an advertisement to their target audience

one of the five Ms of the media mix, dealing creatively with the available advertising media options

the overall strategy of selecting and scheduling media vehicles to achieve the desired reach, frequency, and continuity objectives. 

brand development index (BDI)

the percentage of a brands total sales in an area divided by the total population in the area. it indicates the sales potential of a particular brand in a specific market area. 

category development index (CDI)

the percentage of a product category's total US sales in an area divided by the percentage of total US populations in the area

the total number of people exposed to a particular medium

the value of a medium determined by how well it exposes an ad to the target audience. 

a consideration in selecting media based on the degree of attention paid to ads in particular media by those exposed to them

a consideration in selecting media based on the mediums ability to motivate people to act. Positive factors include prestige, good-quality reproduction, timeliness, and editorial relevance

a common term describing the cost of reaching 1000 people in a mediums audience 

an effect achieved when the sum of the parts is greater than that expected from simply adding together the individual components 

the cost of reaching the target audience through a particular medium as opposed to the cost of reaching the mediums total circulation

the cost per thousand to expose a message to the target audience rather than the total circulation 

a simple computation used by media buyers to determine which broadcast programs are the most efficient in relation to the target audience 

using a combination of advertising media vehicles in a single advertising campaign

a method of scheduling media in which advertising runs steadily with little variation

an intermittent media scheduling pattern in which periods of advertising are alternated with periods of no advertising at all

mixing continuity and flighting strategies in media scheduling

a media schedule method for promoting high-ticket items that require careful consideration such as running the same commercial every half hour on the same network in prime time

buying simultaneous airtime on all three television networks

a scheduling technique in which the advertiser floods the airwaves for one day on both cable and network channels to make it virtually impossible to miss the ads

person responsible for negotiating and contracting the purchase of advertisement space and time in various media

Which of the following refers to the number of different people or households exposed at least once to a medium during a given period of time quizlet?

What refers to the number of times that an average person or household is exposed to advertising message?

Which of the following is an intermittent scheduling pattern that alternates periods of advertising with periods of no advertising?

What is the number of people exposed to an advertisement known as?