A(n is a single characteristic or fundamental feature of an object, person, situation, or issue)

Question: A(n) _____ is a single characteristic or fundamental feature of an object, person, situation, or ... (Read 41 times)

A(n) _____ is a single characteristic or fundamental feature of an object, person, situation, or issue.
 a. concept
  b. variable
  c. attribute
  d. construct

Question 2

Aleve, the nonprescription pain reliever, is positioned as having a longer-lasting effect than Tylenol, Advil, or Bayer. This is an example of which of the following strategies?
 a. positioning by product class c. positioning by competitors
  b. positioning by product attribute d. positioning by intangible factors



Answer to Question 1

C

Answer to Question 2

C
Definition of positioning by competitors



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A(n is a single characteristic or fundamental feature of an object, person, situation, or issue)

Chapter 13—Measurement

TRUE/FALSE

1.Measurement is the process of describing someproperty of a phenomenon, usually by assigning

numbers, in a reliable and valid way.

ANS:TPTS:1REF:p. 293

NAT:AACSB: Reflective Thinking

2. In measurement, whenever a number is used to assigna value to an observation, the researcher must

assign this number according to some predeterminedrule.

ANS:TPTS:1REF:p. 293

NAT:AACSB: Reflective Thinking

3.All measurement, particularly in the social sciences,contains error.

ANS:TPTS:1REF:p. 295

NAT:AACSB: Reflective Thinking

4.A scale can be thought of as a generalized ideathat represents something of meaning.

ANS:F

This is a concept. Scales measure concepts.

PTS:1REF:p. 295 NAT:AACSB: Reflective Thinking

5.Correspondence analysis is the process of identifyingscale devices that correspond to properties of a

concept involved in a research process.

ANS:F

This is called operationalization.

PTS:1REF:p. 295NAT:AACSB: Reflective Thinking

6.A construct is a term used for concepts that aremeasured with single variables.

ANS:F

Constructs are measured with multiple variables.

PTS:1REF:p. 296NAT:AACSB: Reflective Thinking

7.How we define a construct will affect the waywe measure it.

ANS: TPTS:1REF:p. 296

NAT:AACSB: Reflective Thinking

8.An ordinal scale is the simplest type of measurementscale.

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whole or in part.

Which is a single characteristic or fundamental feature of an object person situation or issue?

Attribute: A single characteristic or fundamental feature of an object, person, situation, or issue.

Which type of validity addresses the question does my measure correlate with measures?

What is criterion validity? To evaluate criterion validity, you calculate the correlation between the results of your measurement and the results of the criterion measurement. If there is a high correlation, this gives a good indication that your test is measuring what it intends to measure.

In which type of scale is a neutral point?

A balanced rating scale has a neutral point, or point of indifference, at the center of the scale.

When a group of experts agrees that a measuring instrument measures what it is intended to measure we say that the instrument has ____ validity group of answer choices?

2. Construct Validity is used to ensure that the measure is actually measure what it is intended to measure (i.e. the construct), and not other variables. Using a panel of “experts” familiar with the construct is a way in which this type of validity can be assessed.