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Ways of the World: A Global History3rd EditionRobert W. Strayer 232 solutions Which of the following statements about social responsibility is not correct? a) Social responsibility dimensions include economic, legal, ethical, and philanthropic concerns. b) Social responsibility deals with the total effect of all marketing decisions on society. c) Social responsibility refers to a company's obligation to maximize its positive impact and minimize its negative impact on society. d) Social responsibility is a vital factor in major marketing strategy decisions. e) Social responsibility refers to principles and standards that define acceptable conduct in marketing as determined by various stakeholders. e) Social responsibility refers to principles and standards that define acceptable conduct in marketing as determined by various stakeholders. If Hefty Bags expresses concern that its products are having too great an impact on the pollution of ground water under landfills, this concern is directly related to the firm's a) social responsibility. a) social responsibility. Avon's Breast Cancer Awareness Crusade, which has raised nearly $400 million for community-based breast cancer education and early detection services, illustrates the positive consequences of a) social responsibility. a) social responsibility. After news reports that pharmaceutical giant Merck was aware that its arthritis-fighting drug Vioxx may cause heart problems, the firm's stock plummeted and hundreds of lawsuits were filed against the company. This demonstrates what can occur if firms ignore a) marketing citizenship. d) social responsibility. Socially responsible business practices have provided all of the following benefits except a) creating goodwill toward the organization. c) reducing marketing costs. The adoption of a strategic focus for fulfilling the economic, legal, ethical, and philanthropic social responsibilities expected by stakeholders is called a) marketing citizenship. a) marketing citizenship. Employees, customers, communities, and investors are all considered ______ in relation to marketing. a) responsibilities b) stakeholders Any constituent who has a claim in some aspect of a company's products, operations, markets, industry, or outcomes is known as a(n) a) shareholder. e) stakeholder. Companies that are considered to be good corporate citizens and consider the diverse perspectives of different groups affected by their operations are said to have a ___________ orientation. a) marketing d) stakeholder When operating on a daily basis, employees and managers at Bank of America consider the perspectives of all individuals and groups that might be affected by their decisions. This is known as a) a philanthropic position. c) a stakeholder orientation. Which of the following is not a dimension of social responsibility and marketing citizenship? a) Economic d) Environmental Which of the following is not one of the four dimensions of social responsibility presented in your text? a) Consumerism a) Consumerism Kaitlyn understands that her local catering business has certain responsibilities to society. She knows that she must abide by the laws that apply to her business and try to make a profit. What are the other obligations Kaitlyn should know? a) Ethical and moral e) Ethical and philanthropic Sometimes business must find a balance between society's demand for social responsibility and investors' desires for profits. This is an example of a(n) ___________ responsibility. a) ethical e) economic What is the base level on which social responsibility is built? a) Customers b) Being profitable As a firm fulfills its basic economic responsibilities, it must simultaneously a) treat its employees equitably. e) obey laws and regulations. Cameron Inc. is a very profitable automobile repair shop. The company is well known for its great service and involvement in the community, but it fails to properly dispose of its used oil as outlined in environmental regulations. Cameron is failing in its ______ responsibilities. a) legal a) legal According to the text, marketing ethics refers to principles and standards that define a) improper behavior in marketing. d) acceptable conduct in marketing. Marketing ethics a) refers to laws and regulations that govern marketing. b) refers to principles and standards that define acceptable conduct in marketing. c) maximizes an organization's positive impact and minimizes its negative impact on society. d) is most important for advertising agencies. e) applies well-defined rules for appropriate marketing behavior b) refers to principles and standards that define acceptable conduct in marketing. The most basic principles of marketing ethics are a) philanthropic responsibilities. d) written as laws and regulations. A business that contributes resources to the community to improve the quality of life is taking on a(n) ___________ responsibility. a) ethical d) philanthropic McDonald's supports and funds Ronald McDonald houses for the families of terminally-ill children to stay in to be near their loved ones. McDonald's action demonstrates the fulfillment of ______ responsibility. a) legal c) philanthropic At the top of the pyramid of social responsibility for business are ___________ responsibilities. a) ethical d) philanthropic Actions that promote human health and welfare address the _______ dimension of the pyramid of social responsibility. a) philanthropic a) philanthropic The practice of linking a firm's product marketing to a particular social cause on an ongoing or short-term basis is known as a) economic responsibility. d) cause-related marketing. If Ben and Jerry's were to donate 5 percent of every ice cream purchase to shelters for victims of domestic abuse for one month, this would be an example of a) strategic philanthropy. e) cause-related marketing. Which of the following is the best definition of cause-related marketing? a) Linking a firm's products to a particular social cause either short term or long term b) Using organizational core competencies and resources to address stakeholders' interests and achieve organizational and social benefits c) Donating money to a social cause based on sales of a particular product over a defined period of time d) Developing, promoting, and distributing products that are environmentally safe e) Contributing resources to the community in order to improve the overall quality of life a) Linking a firm's products to a particular social cause either short term or long term A synergistic use of businesses' core competencies to address stakeholders' interests and achieve both organizational and social benefits is known as a)
cause-related marketing. d) strategic philanthropy. Who are the primary recipients of the benefits of strategic philanthropy? a) Employees and investors b) Companies and society Which of the following is a primary difference between cause-related marketing and strategic philanthropy? a) Cause-related marketing is short term only while strategic philanthropy is an ongoing approach that lasts for years or even decades. b) Strategic philanthropy fulfills a firm's primary social responsibilities while cause- related marketing does not. c) Cause-related marketing is unlikely to have a positive effect on society while strategic philanthropy always benefits society. d) Strategic philanthropy can take on both a financial and nonfinancial format while cause-related marketing only involves financial contributions. e) Customers are likely to feel good about themselves when supporting a cause- related marketing campaign but are unlikely to notice strategic philanthropy. d) Strategic philanthropy can take on both a financial and nonfinancial format while cause-related marketing only involves financial contributions. Which of the following is the best example of strategic philanthropy for Staples, the large office supply chain? a) Donating money to help fight illiteracy of both adults and children b) Having employees volunteer at a charity of their choice two hours a week c) Giving a portion of its profits in August to support charter schools d) Offering discounts to large corporations on their office supplies e) Providing low-income families with school supplies and computer training e) Providing low-income families with school supplies and computer training Which of the following refers to a firm's specific development, pricing, promotion, and distribution of products that do not harm the environment? a) Marketing ethics d) Green marketing Products that may do harm to the natural environment are inconsistent with a) green marketing. a) green marketing. Which of the following is the best definition of green marketing? a) Using technology and human resources for marketing efforts designed to reduce waste b) Developing, pricing, promoting, and distributing products that do not harm the natural environment c) Protecting the natural environment through the implementation of programs for environmental cleanup d) Using only recycled materials in the production, distribution, and disposal of a company's products e)Meeting the criteria necessary to receive the European Eco-label through efforts designed to protect the natural environment b) Developing, pricing, promoting, and distributing products that do not harm the natural environment Merck develops a better way to package and distribute its pharmaceutical products that requires less materials and waste. What major social responsibility issue is Merck addressing? a) The natural environment a) The natural environment StarKist Tuna has frequently extolled its dolphin-safe methods of catching tuna. This is an example of a) community relations. c) green marketing. In Europe, companies can voluntarily apply for a designation to indicate that their product is less harmful to the environment than competing products. This label is known as the a) Green Marketing Stamp. b) Eco-label.
Which of the following is not one of the four objectives that environmentalists believe companies should implement in order to sustain the natural environment? a) Eliminate the concept of waste. b) Reinvent the concept of a product. c) Educate consumers on ways to recycle products. d) Make prices reflect the true cost of a product. e) Make environmentalism profitable. c) Educate consumers on ways to recycle products. All of the following are goals of green marketing except a) making the work force match the population in terms of diversity. a) making the work force match the population in terms of diversity. Instead of addressing the question_______, many environmentalists and marketers believe the question should be ______. a) "How can we reduce costs?"; "How can we keep prices low?" b) "Where should we dispose of waste?"; "How can we protect society?" c) "How can we make products better?"; "How can we reduce waste?" d) "How can environmentalism be profitable?"; "Where is the benefit of environmental efforts?" e) "What should we do with our waste?"; "How can we produce products without waste?" e) "What should we do with our waste?"; "How can we produce products without waste?" According to some environmentalists, what are the three types of products that all products should be reduced to? a) Durable goods, natural resources, and unsalables b) Nondurable goods, durable goods, and consumables c) Consumables, durable goods, and unsalables d) Environmental goods, recyclables, and salables e) Permanents, temporaries, and renewable resources c) Consumables, durable goods, and unsalables Honda produces a variety of automobiles which makes the company a producer of a) durable goods. a) durable goods. As far as prices are concerned, environmentalists believe prices should a) be based on the cost of materials used to manufacture the product. b) reflect the direct cost as well as the cost of air, water, and soil used. c) be determined by the supply and demand of products in the marketplace. d) include a large tax to defray the costs of environmental compliance. e) be based on the renewability of the resources used to make the product. b) reflect the direct cost as well as the cost of air, water, and soil used. What do environmentalists set as an objective for profitability? a) Companies should surpass the strictest environmental standards even if it negatively affects profitability. b) Companies will never be profitable if they comply with environmental standards so taxpayers must subsidize all production. c) Profitability should not be a concern when addressing issues of environmental importance. d) Environmentalism should be made profitable, and companies attempting to protect the environment should not have to compete with those harming it in the marketplace. e) Companies will be more profitable if they work hard to protect the environment because consumers will reward their efforts through loyalty. d) Environmentalism should be made profitable, and companies attempting to protect the environment should not have to compete with those harming it in the marketplace. Synergy Tech has a program that offers consumers money back for their old Synergy computers so that the materials used to make the computer can be retained within a closed system. Which of the primary environmental goals does Synergy's program address? a) Eliminate the concept of waste. b) Reinvent the concept of a product. Consumerism is a) the efforts of independent individuals, groups, and organizations to protect the rights of consumers. b) President John F. Kennedy's consumer bill of rights. c) marketers' efforts to contribute to the satisfaction and growth of the communities in which they operate. d) the right to be informed. e) the specific development, pricing, promotion, and distribution of products that do not harm the environment. a) the efforts of independent individuals, groups, and organizations to protect the rights of consumers. Angela organized a boycott of a local restaurant because of the owner's obvious prejudicial treatment of Hispanics. Angela's action would most likely be called a)
lobbying. e) consumerism. The Browardton Quilters' Guild has contacted all the major networks to try to warn people about the poor performance of miniature, hand-held sewing machines. These quilters are engaging in a) publicity stunts. c) consumerism. Who of the following is a famous consumer activist? a) Ralph Nader a) Ralph Nader Who drafted the Consumer Bill of Rights? a) Bill Clinton b) John F. Kennedy The four basic rights outlined in the Consumer Bill of Rights include the right to safety, the right to be heard, the right to a) inform, and the right be chosen. c) choose, and the right to be informed. Product testing for reliability and quality helps to ensure a consumer's right to a) be heard. e) safety Warnings on television commercials for prescription drugs include a list of sometimes grotesque side effects that are possible when taking that particular drug. The consumer right to _____ most applies to these commercials. a) know e) be informed According to President Kennedy's consumer bill of rights, the right to choose means that a) consumers' interests will receive full and sympathetic consideration in the formulation of government policy. b) consumers should have access to a variety of products and services at competitive prices. c) consumers should have access to and the opportunity to review all relevant information about a product before buying it. d) marketers have an obligation not to knowingly market a product that could harm consumers. e) consumers should be able to buy products at prices they are willing to pay. b) consumers should have access to a variety of products and services at competitive prices. Sharese wants to buy a new couch, but there is only one place in her town that sells them, and she lives in an isolated area. Sharese most likely feels her consumer right to ______ has been violated. a) choose a) choose According to President Kennedy's consumer bill of rights, the idea that consumers' interests should receive full and sympathetic consideration in the formulation of government policy is known as the right to a) be heard. a) be heard. How would marketers most likely benefit from the consumer's right to be heard? a) Consumers will also tell others about their bad experience
with the company. b) The company can use the information to make its products better According to President Kennedy's consumer bill of rights, the right to be informed means that a) consumers' interests will receive full and sympathetic consideration in the formulation of government policy. b) consumers should have access to a variety of goods and services at competitive prices. c) consumers should have access to and the opportunity to review all relevant information about a product before buying it. d) marketers have an obligation not to knowingly market a product that could harm consumers. e) consumers should be told when the quality of a product has changed. c) consumers should have access to and the opportunity to review all relevant information about a product before buying it. Target's Take Charge of Education program donates 1 percent of a customer's total purchase to the school of his or her choice. What social responsibility issue does this program address? a) Consumerism c) Community relations `Various stakeholders and _______ determine the acceptable standards of conduct involving ethics. a) the organizations' ethical climate a) the organizations' ethical climate Ethical standards for acceptable conduct for a company should a) be clearly dictated by top management and enforced by all management staff. b) consider only the point of view of the customers and the employees. c) reflect the desires of the company's employees for a quality working environment. d) be based on company, industry, government, customer, and society viewpoints. e) be derived from federal, state, and local laws and regulatory agencies. d) be based on company, industry, government, customer, and society viewpoints. When is the best time to deal with marketing exchange problems concerning ethics? a) Right before the problem is made public e) During the strategic planning process The boundary between legal and ethical issues is a) clearly distinguished. b) blurred. A marketing ethics issue likely exists when a) company members disagree about a marketing decision. e) an individual or organization must choose from among several actions that must be evaluated as right or wrong. Reese is facing an ethical issue at work and has determined four possible courses of action he could take. He knows he should evaluate each possible action as _____ in order to choose the most appropriate action. a) positive or negative c) right or wrong An ethical issue is a) likely to arise when an employee's moral philosophy is consistent with the organization's expectations of the employee's behavior. b) an identifiable problem, situation, or opportunity requiring an individual to choose from among several actions that must be evaluated as right or wrong. c) most often found in personal selling situations. d) easily resolved by consulting written laws and regulations. e) characterized by a blatant disregard for human rights and equality. b) an identifiable problem, situation, or opportunity requiring an individual to choose from among several actions that must be evaluated as right or wrong. _____ ethical issues generally surface when companies fail to disclose risks associated with a product or information regarding its function, value, or use. a) Promotion-related d) Product-related Product-related ethical issues arise when marketers a) provide consumers with inadequate information about how a product is priced. b) force channel intermediaries to behave in a specific manner. c) bribe salespeople to push one product over another. d) fail to disclose information to consumers about the risks associated with using a product. e) manufacture a product that is very similar to a competing product. d) fail to disclose information to consumers about the risks associated with using a product. If Firestone failed to inform consumers of design problems associated with its Wilderness AT tires, it would have been engaging in unethical behavior in regard to which of the following marketing issue areas? a) Planning d) Product If a potato chip manufacturer introduces a new, bigger size bag of chips according to the label, when in actuality, the new bag is slightly smaller in contents, a _____ ethical issue exists. a) decision-making ... Which responsibilities are the most basic aspects of social responsibility?There are four key aspects of social responsibility: ethical, legal, economic and philanthropic. Businesses that have CSR policies first ensure they are accountable to themselves, their shareholders and their employees. In addition, they hold themselves accountable to their customers and the world around them.
What are the main social responsibilities?Social responsibility is a moral obligation on a company or an individual to take decisions or actions that is in favour and useful to society. Social responsibility in business is commonly known as Corporate Social Responsibility or CSR.
What are the three basic factors in social responsibility?Milton Friedman's statement that management is to make as much money as possible within the limits of the law and ethical custom embraces three components of the CSR pyramid—economic, legal, and ethical.
What is the most basic responsibility of a business?The most basic responsibility of all businesses is its economic responsibility.
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Which responsibilities are the most basic aspects of social responsibility quizlet?
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