Show
Facebook Marketing, the Inbound WayBefore we dive in, let’s get one thing out of the way. There are many ways to approach marketing on Facebook, but we’ll stick to the one we love most: inbound. An inbound strategy is about being helpful and relatable to your audience. It involves understanding the goals of your customer and partnering with them to overcome challenges. One of the best ways to do this is to be available where they already spend their time — that means you need to be present on Facebook. Facebook’s tools cater to the business that wants to form an authentic relationship with their audience. It allows marketers to create and distribute quality content that’s helpful for users. And it allows sales and customer services reps to connect with consumers interested in a brand. It’s not about being spammy, annoying, or deceiving. If you’re building a Facebook Page just to check one more thing off the branding to-do list, think again. True Facebook marketing requires a consistent, long-term commitment. But we promise, the awareness and demand will be worth it. Ready? Let’s go. Analyze users by age, gender, and interest categories. Demographics and interests data provides information about the age and gender of your users, along with the interests they express through their online travel and purchasing activities. In this article: Configure Analytics to display Demographics and Interests dataBefore you can see or work with Demographics and Interests data in Analytics, you need to:
Where Analytics gets the dataOnce you update Analytics to support Advertising Reporting Features, Analytics collects Demographics and Interests data from the following sources:
*If you don't collect the Advertising ID for Android or the IDFA for iOS, you won't be able to collect demographic information about your app users. Demographics and interests data may only be available for a subset of your users, and may not represent the overall composition of your traffic: Analytics cannot collect the demographics and interests information if the DoubleClick cookie or the Device Advertising ID is not present, or if no activity profile is included. The graphs and the first row of the Sessions column in the Overview report display the percentage of your overall data that is represented (for example, Age - 41.39% of total sessions). Neither analytics.js nor AMP tracking collects demographics and interests data. The dimensions
You can view any applicable Analytics metrics in the context of these dimensions (e.g., Sessions, Bounce Rate, Transactions, Revenue). You can create segments based on these dimensions, and can use the segments to analyze data and to create remarketing audiences. Some geographies have limited coverage of interests. Data may not be available for many values of Affinity Categories, In-Market Segments, and Other Categories. Also, you may find that less data is available for In-Market Segments than for Affinity Categories and Other Categories. Standard reportsSeven standard reports are available:
Read Analyze Demographics and Interests data Custom reportsYou can use the Demographics and Interests dimensions in Custom Reports. For example, you might want to use the Gender and/or Age dimensions to set the context for evaluating Ecommerce metrics like Buy-to-Detail Rate or Product Revenue per Purchase. Before you can see data in custom reports, you must enable Advertising Features for your property. Read Enable Demographics and Interests reports. Data taxonomyAffinity, In-Market, and Other Categories are based on a hierarchical taxonomy that is flattened in Analytics; for example, in Other Categories:
becomes three separate categories in Analytics:
A single session can be classified in multiple categories, and as such, can be counted multiple times in the metrics. For example, a session classified in Software/Internet Software/Internet Clients and Browsers will also be classified in Software/Internet Software and Software. Even though a session can be counted in multiple interest categories, it is counted only once in the total at the top of the column. Learn more about how Google determines interest categories. Data thresholdsThresholds are applied to prevent anyone viewing a report from inferring the demographics or interests of individual users. When a report contains Age, Gender, or Interest Category (as a primary or secondary dimension, or as part of an applied segment), a threshold may be applied and some data may be withheld from the report. For example, if there are fewer than N instances of Gender=male in a report, then data for the male value may be withheld. These thresholds are system defined, and you cannot adjust them. Additionally, reporting data may be withheld from reports when demographic information is requested in combination with user identifiers, custom dimensions and certain user-generated content fields, such as user-ID, client ID, and source/medium. For example, reporting data may be withheld from the following reports:
If a threshold has been applied to a report, you will see a notice below the report title. Targeting on the Google Display NetworkAnalytics uses the same age, gender, and interests categories that you use in Google Ads to target ads on the Google Display Network. For advertisers, this parity between products lets you explore the data in Analytics, and then put your findings to work in Google Ads. For example, you can see how behavior on your site or in your app varies among different segments of users (Do 25-34 year old Technophiles have higher conversion rates than 35-44 year old Technophiles?). The results of that exploration let you then refine your ad targeting on the Google Display Network. If, for example, 25-34 year old Technophiles convert at a higher rate than their 35-44 year old counterparts, you might focus more of your ad budget on the 25-34 year old group. Next stepsEnable Demographics and Interests reports Was this helpful? How can we improve it? What is Game attractiveness?Game attractiveness refers to the planning, organization and execution of game production, presentation, entertainment and promotion. It can influence game attendance primarily because it adds entertainment value to the event itself.
What are three Factors that represent perceived options for sports consumers how does each Factor affect an individual's decision regarding attendance at a sporting event?Perceived option factors include future availability, financial requirements, convenience and comfort. If a person has future options, it is easier to postpone a decision. Since sports consumption is based on discretionary income, attendance at events depends on a person's financial situation at the time.
Which of the following is not considered a part of the demographic environment?Currency, war, policies and technology are not a factors of demographic environment.
Is defined as the complex process of selecting organizing and interpreting stimuli such as sports?Perception. The complex process of selecting, organizing, and interpreting stimuli such as sports.
|
Which of the following types of fans can be categorized as medium identification?
zusammenhängende Posts
Urheberrechte © © 2024 de.ketajaman Inc.
