2) Which of the following terms is used to describe the factors and forces outside marketing that affect marketingmanagement's ability to build and maintain successful relationships with target customers?A)the marketing environmentB) the cultural environmentC) strategic planning3) You are directed to study the demographic, economic, natural, technological, political, and cultural factors that are Show
larger societal forces affecting your company. What are you studying?4) Which of the following is NOT a type of factor in a company's macroenvironment? Get answer to your question and much more 5) All of the groups within a company are called the ________. Get answer to your question and much more Get answer to your question and much more 6) Which type of organization helps companies to stock and move goods from their points of origin to theirdestination?A) financial intermediariesB)physical distribution firmsC) marketing services agencies 7) Banks, credit companies, insurance companies, and other businesses that help finance transactions or insure againstthe risks associated with the buying and selling of goods and services are referred to as ____. Get answer to your question and much more 8) Currently, Diego Calabresa is employed by a firm that conducts marketing research and creates ads for othercompanies that help them target and promote their products to the right markets. Who is Diego's employer?9) A ________ is defined as any group that has an actual or potential interest in, or impact on, an organization's ability Get answer to your question and much more to achieve its objectives. This preview shows page 4 - 7 out of 23 pages. 2) Which of the following terms is used to describe the actors and forces outsidemarketing that affect marketing management's ability to build and maintainsuccessful relationships with target customers?A) marketing environmentB) marketing orientationC) strategic planningD) target marketsE) marketing mix 3) Which of the following is a component of a firm's microenvironment? Get answer to your question and much more 4) Sam has been directed to study the demographic, economic, political, andcultural forces that affect an organization. In this instance, Sam has been directedto study the ________ of the organization. Get answer to your question and much more 11) ________ include banks, credit companies, insurance companies, and otherbusinesses that help insure against the risks associated with the buying and sellingof goods. Get answer to your question and much more 18) A company's marketing decisions may be questioned by consumerorganizations, environmental groups, minority groups, and others. Theseorganizations and groups are also known as ________.A) media publicsB) marketing intermediariesC) customersD) citizen-action publicsE) internal publics 24) ________ markets buy goods and services for further processing. Get answer to your question and much more 55) Which of the following generational groups is most comfortable with digitaltechnology and embraces that technology? Get answer to your question and much more 59) Marketers can group people in a number of ways, including by birth date.However, the following combination of groups has proven to be more effective:________. Get answer to your question and much more 73) With an expected increase in ethnic diversity within the American population,marketers are most likely to place a greater emphasis on ________.A) geographic segmentationB) targeted advertising messagesC) mass marketingD) "do well by doing good" missionsE) corporate giving Upload your study docs or become a Course Hero member to access this document Upload your study docs or become a Course Hero member to access this document End of preview. Want to read all 23 pages? Upload your study docs or become a Course Hero member to access this document Which of the following terms is used to describe the factors and forces outside marketing that affect marketing management ability?Market environment and business environment are marketing terms that refer to factors and forces that affect a firm's ability to build and maintain successful customer relationships.
Which of the following terms is used to describe the factors and forces outside the organization that directly or indirectly affects the organization?All outside factors that may affect an organization make up the external environment.
Which of the following terms is used to describe a market that is declining?Bull Market vs.
A bear market exists in an economy that is receding and where most stocks are declining in value. Because the financial markets are greatly influenced by investors' attitudes, these terms also denote how investors feel about the market and the ensuing economic trends.
What are the forces that make up the external marketing environment?The external marketing environment includes all factors that do not fall within your organization's control, including technological advancements, regulatory changes, social, economic, and competitive forces.
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Which of the following terms is used to describe the factors and forces outside marketing that affect?
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