 Show Marketing: An Introduction, 14e (Armstrong/Kotler) Chapter 14 Direct, Online, Social Media, and Mobile Marketing 1) ________ marketing involve engaging directly with carefully targeted individual consumers and customer communities to both obtain an immediate response and build lasting customer relationships. A) Undifferentiated and differentiated B) Mass and targeted C) Direct and digital D) Internal and external E) Standardized and customized Answer: C Diff: 1 LO: 14-1: Define direct and digital marketing and discuss their rapid growth and benefits to customers and companies. AACSB: Information technology 2) Which of the following is most likely true about direct and digital marketing? A) They are used to sell goods to an undifferentiated market segment. B) They are inconvenient and lengthen the process for most buyers. C) They remain unaffected by the rapid growth of technologies. D) They build customer engagement and constitute a complete model for doing business. E) They are rarely used by companies as supplementary channels. Answer: D Diff: 2 LO: 14-1: Define direct and digital marketing and discuss their rapid growth and benefits to customers and companies. AACSB: Information technology 3) Which of the following are the fastest-growing forms of marketing? A) direct and digital B) undifferentiated and differentiated C) internal and external D) mass and targeted E) standardized and customized Answer: A Diff: 2 LO: 14-1: Define direct and digital marketing and discuss their rapid growth and benefits to customers and companies. AACSB: Information technology Recommended textbook solutions
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What does direct and digital marketing include?Direct digital marketing (DDM) is the electronic delivery of relevant communications to specific recipients. DDM uses email, Web sites and mobile services in the same way that direct marketing in the physical world uses the postal service.
What are the main forms of direct and digital marketing quizlet?DRTV marketing has two forms: direct- response advertising ( or infomercials) and interactive television ( iTV) marketing.
What are the two goals of direct and digital marketing?The two goals of direct marketing is to promote products and services to attract and encourage the target market to purchase products.
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Which of the following is most likely true about direct and digital marketing
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