Which of the following is important to consider when conducting audience analysis?

  1. Which is an effective purpose statement?

      a. The purpose of my speech is to inform.
      b. After my speech, the audience will be able to list four reasons why young people join gangs.
      c. My purpose is to inform you about crime and to persuade you to stay out of gangs.
      d. The purpose is to inform the audience about crime.
  2. Which is the best thesis statement?

      a. Changing the way we fund campaigns will benefit candidates and voters.
      b. Adapting to a new CEO is like changing a tire.
      c. College students in my audience will know how to use a search engine.
      d. After my speech the officers (audience) will be able to distinguish a bribery overture from innocent small talk.
  3. Which of these could be used for research for a speech?

      a. database
      b. periodicals
      c. website
      d. All of these could be used.
  4. Which of these is not a demographic factor?

      a. group memberships
      b. age
      c. speech purpose
      d. gender
  5. Which is NOT a general purpose?

      a. choose a topic about which you know nothing so your topic will be fresh.
      b. choose a topic in which you are not really interested, so you can empathize with the audience and develop their interest.
      c. delay your choice as long as possible so that you spend as much time as you can searching for a good topic.
      d. choose a topic that interests you so you can make it interesting for others.
  6. "The group I will be speaking to is composed of mostly Euroamerican, middle-class males who have been successful in business. Most are middle aged and college educated." Those statements are typical of statements from

      a. a specific purpose.
      b. a general purpose.
      c. an audience analysis.
      d. a speaker analysis.
  7. With regard to audience purpose, it is generally reasonable to say that

      a. all members are always there for the same purpose.
      b. there may be a variety of purposes for listening within an audience.
      c. gender is generally the best predictor of purpose.
      d. audience demographics have no correlation to audience purpose.
  8. Passerby, captive, and volunteer refer to

      a. types of audiences
      b. types of general purposes
      c. types of speakers
      d. types of occasions
  9. A speaker who believes that time should be part of an audience analysis would include which of these considerations?

      a. How much time has been allotted or assigned?
      b. What world or local events might be occurring the same day as the speech?
      c. Whether the speech will be in the morning or after lunch, at the beginning or end of some shared segment of time (semester, retreat), or on a national or religious holiday.
      d. All of these are valid time considerations.
  10. Which is true of a purpose statement?

      a. It should be specific.
      b. It should be results oriented.
      c. It should be realistic.
      d. All of these are true.
  11. A predisposition to respond to something in a favorable or unfavorable way is a/an

      a. belief.
      b. demographic.
      c. attitude.
      d. value.
  12. Your text cites five values shared by most U.S. citizens. Which is not one of them?

      a. good citizenship
      b. materialism
      c. tolerance of political views
      d. work ethic
  13. Auditory aspects of delivery include all of the following but

      a. volume.
      b. articulation.
      c. pitch.
      d. gestures.
  14. When you are choosing a topic for a speech, your text suggests it is best to

      a. choose a topic about which you know nothing so your topic will be fresh.
      b. choose a topic in which you are not really interested, so you can empathize with the audience and develop their interest.
      c. delay your choice as long as possible so that you spend as much time as you can searching for a good topic.
      d. choose a topic that interests you so you can make it interesting for others.
  15. Reviewing your interests is a good step to take when you are

      a. analyzing the audience.
      b. analyzing the speaking situation.
      c. choosing a topic.
      d. organizing your speech.

What things should you consider when doing audience analysis?

A complete audience analysis looks at: Socio-demographic characteristics such as sex, age, language and religion. Geographic characteristics like where the audience lives and how that might impact behavior. Psychographic characteristics such as needs, hopes, concerns and aspirations.

What are the three 3 areas to be considered when Analysing the audience?

Audience analysis is categorized into three types: demographic, psychographic, and situational analysis.

What are the five factors to consider when analyzing an audience?

In addition, this chapter explores the five categories of audience analysis: (1) the situational analysis, (2) the demographic analysis, (3) the psychological analysis, (4) the multicultural analysis, and (5) the topic interest and prior knowledge analysis.

What are the steps in conducting audience analysis?

Here's how to conduct audience analysis effectively..
Identify your target audience. ... .
Segment your audience. ... .
Identify priority characteristics. ... .
Identify barriers and facilitators to change. ... .
Identify key influencers. ... .
Create data-informed buyer personas. ... .
More Resources on Audience Analysis..