When conducting industry target market feasibility analysis which of the following issues should be considered?

1

Feasibility analysis

Choose the one alternative that best completes the statement or answers the question.

1) ________ is conducted to determine whether a proposed business has sufficient management expertise, organizational

competence, and resources to successfully launch its business.

A) Product/service feasibility analysis

B) Financial feasibility analysis

C) Organizational feasibility analysis

D) Industry/market feasibility analysis

E) Institutional feasibility analysis

2) The Partnering for Success feature in Chapter 3 focuses on the task of finding the right business partner. According to

the feature, which of the following is an incorrect rule-of-thumb in finding a business partner?

A) Pick a partner that is similar rather than different from you in terms of skills, abilities, and functional

background.

B) Hire a lawyer to negotiate the partnership agreement.

C) Know the skills and experiences you need in a partner.

D) Make sure you and your partner's work habits are compatible.

E) Make sure you and your partner have common goals and aspirations.

3) The focus in organizational feasibility analysis is on:

A) Financial resources for manufacturing firms and nonfinancial resources for service firms

B) Financial resources

C) Nonfinancial resources

D) Nonfinancial and financial resources equally

E) Financial resources for service firms and nonfinancial resources for manufacturing firms

4) A buying intentions survey is typically administered as part of ________ feasibility analysis.

A) Product/service

B) Industry/target market

C) Legal/regulatory

D) Organizational

E) Financial

5) Al Jenkins is in the process of developing an exciting new product in the smartphone industry. He'd like to show a

preliminary description of the product to industry experts and prospective customers to solicit their feedback. Al should

complete and distribute a(n):

A) Early adopter statement

B) Perception statement

C) Adoption risk-reward statement

D) Usability statement

E) Concept statement

6) Which of the following statements about target markets is incorrect?

A) A target market is a place within a larger market segment that represents a narrower group of customers with

similar needs.

B) The challenge in identifying an attractive target market is to find a market that's large enough for the proposed

business but is yet small enough to avoid attracting larger competitors.

Which of the following issues should be considered in industry target market feasibility analysis?

What are the three issues to consider in the financial feasibility analysis?

Which of the following are the main components of an industry or target market feasibility analysis?

What is the purpose of an industry feasibility analysis and what must be considered?