the name used by Aristotle for what modern students of communication refer to as credibility Show
the audience's perception of whether a speaker is qualified to speak on a given topic. the two major factors influencing a speaker's credibility are competence and character. the credibility of a speaker produced by everything she or he says and does during the speech the credibility of a speaker at the end of the speech a technique in which a speaker connects himself or herself with the values, attitudes, or experiences of the audience supporting materials used to prove or disprove something the name used by Aristotle for the logical appeal of a speaker. the two major elements of logos are evidence and reasoning the proces of drawing a conclusion on the basis of evidence reasoning from specific instances reasoning the moves from particular facts to a general conclusion reasoning that moves from a general principle to a specific conclusion reasoning that seeks to establish the relationship between causes and effects reasoning in which a speaker compares two similar cases and infers that what is true for the first case is also true for the second a fallacy in which a speaker jumps to a general conclusion on the basis of insufficient evidence a fallacy in which a speaker mistakenly assumes that because one event follows another, the first event is the cause of the second an analogy in which the two cases being compared are not essentially alike
a fallacy which assumes that because something is popular, it is therefore good, correct, or desirable a fallacy that introduces an irrelevant issue to divert attention from the subject under discussion a fallacy that attacks the person rather than dealing with the real issue in dispute a fallacy that forces listeners to choose between two alternatives when more than two alternatives exist a fallacy which assumes that taking a first step will lead to subsequent steps that cannot be prevented a fallacy which assumes that something old is automatically better than something new a fallacy which assumes that something new is automatically better than something old the name used by Aristotle for what modern students of communication refer to as emotional appeal what two factors exert the most influence on an audience's perception of a speaker's credibility? 1. competence-how an audience regards a speaker's intelligence, expertise, and knowledge of the subject. 2. character-how an audience regards a speaker's sincerity, trustworthiness, and concern for the well-being of the audience three ways you can enhance your credibility 1. explain your competence 2. establish common ground with your audience 3. deliver your speeches fluently, expressively, and with conviction why is evidence important it can enhance credibility, increase both the immediate and long-term persuasiveness of the message, and help "inoculate" listeners against counterpersuasions four tips for using evidence 1. use specific evidence 2. use novel evidence 3. use evidence from credible sources 4. make clear the point of your evidence why is it important to supplement reasoning from specific instances with testimony or statistics? because you can never give enough specific instances in a speech to make your conclusion irrefutable, you should supplement them with testimony or statistics demonstrating that the instances are representative why is the relationship between causes and effects not always clear? just because one event happens after another does not mean the first caused the second Why is analogical reasoning frequently used in persuasive speeches on questions of policy? the speaker may be able to claim that the policy worked else where and it should therefore be implemented here 1. hasty generalization 2. false cause 3. invalid analogy 4. bandwagon 5. red herring 6. ad hominem 7. either-or 8. slippery slope 9. appeal to tradition 10. appeal to novelty three methods you can use to generate emotional appeal 1. use emotional language 2. develop vivid examples 3. speak with sincerity and convictinon why is analogical reasoning frequently used in questions of policy because if the policy has already been implemented somewhere then your argument for using it in another situation is stronger (if it worked there it'll work here) The audiences's perception of whether a speaker is qualified to speak on a given topic. What two factors exert the most influence on an audience's perception of a speakers credibility? What are the differences among initial credibility, derived credibility, and terminal credibility? Initial: is the credibility of speaker before they even start to speak Derived: the credibility of the speaker produced by everything she or he says and does during the speech itself. Terminal: the credibility of the speaker at the end of the speech. What are three ways you can enhance your credibility during your speeches? Explaining your competence, establishing common ground with the audience and speaking with genuine conviction. Supporting materials used to prove or disprove something. why do persuasive speakers need to use evidence? Because people are naturally skeptical. They are suspicious of unsupported generalizations. They want speakers to justify their claims and you do this with evidence. What are four tips for using evidence effectively in a persuasive speech? Use specific evidence; use novel evidence; use evidence from credible sources; make clear the point of your evidence What is reasoning from specific instances? Reasoning that moves from particular facts to a general conclusion. Why is it important to supplement reasoning from specific instances with testimony or statistics? To demonstrate that the instances are representative of your specific instances What is reasoning from principle? Reasoning that moves from a general principle to a specific conclusion How is it different from reasoning from specific instances? It is the opposite it goes from a general principles/ideas to specific conclusions/solutions What is casual reasoning? Reasoning that seeks to establish the relationship between causes and effects Why is the relationship between causes and effects not always clear? 2 reasons What is analogical reasoning? Reasoning in which a speaker compares two similar cases and infers that what is true for the first case is also true for the second case. Why is analogical reasoning frequently used in persuasive speeches on questions of policy? Because you can find out if the policy had been tried else were and use it to argue your point of view. What are the ten logical fallacies discussed in this chapter? Hasty generalization What is the role of emotional appeal in persuasive? To produce or generate a desired effect from your audience. Identify three methods you can use to generate emotional appeal in your speeches. Use emotional language What is the most important factor in determining speaker credibility?Key Takeaways
A speaker's perceived credibility is a combination of competence, trustworthiness, and caring/goodwill. Research has shown that caring/goodwill is probably the most important factor of credibility because audiences want to know that a speaker has their best interests at heart.
How does a speaker's credibility influence an audience?By establishing credibility in the speech, the audience will understand that the speaker has integrity, they are competent, they are relationally sensitive, they have sound judgment, and it also makes the speaker more likeable.
What is credibility What two factors exert the most influence on an audience's perception of a speaker's credibility quizlet?What two factors exert the most influence on an audience's perception of a speaker's credibility? Credibility is the audience's attitude toward or perception of the speakers. A speaker's credibility is affected by two primary factor-- competence and character.
What component influence the audience's perceptions of the speaker's credibility the most?What component influences the audience's perceptions of the speaker's credibility the most? trustworthiness.
|
What factors exert the most influence on an audiences perception of a speakers credibility?
zusammenhängende Posts
Urheberrechte © © 2024 de.ketajaman Inc.
