The use of databases online information services, and the Internet can assist marketers in Quizlet

The research should present IMPORTANT findings that answer the objectives of the research, aid in decision making and help grow the company!

Tabular tables
Use of SPSS, SAS, JMP, SQL etc. software.

Statistical techniques- regression, ANOVA, MANOVA conjoint, multi dimensional scaling etc.

*It is important not to overwhelm management when presenting research results.

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