The unpaid form of nonpersonal presentation of ideas, goods, or services is called

126.(p. 323-324)"Advertising":A.is less expensive than personal selling for reaching large and widespread target markets.B.is any paid form of nonpersonal presentation of ideas, goods, or services by an identified seller.C.is not the same as publicity.D.is less flexible than personal selling.E.All of the above are true.AACSB: 9 Value creationChapter: 13Difficulty: MediumLearnObj: 1Perreault - Chapter 13 #126Question Type: ComprehensionSelf-Test: No127.(p. 323-324)AdvertisingA.tries to attract attention to the firm and its offerings without having to pay media costs.B.is any unpaid form of nonpersonal presentation of ideas, goods, or services.C.must be paid for, while another form of mass selling—publicity—is "free."D.is the main form of personal selling which includes the use of traditional media as well as newmedia.E.involves direct spoken communication between sellers and potential customers.AACSB: 9 Value creationChapter: 13Difficulty: MediumLearnObj: 1Perreault - Chapter 13 #127Question Type: DefinitionSelf-Test: No128.(p. 324)Publicity efforts:A.Attempt to attract attention to the firm without having to pay media costs.B.Can be more effective than advertising if a firm has a really new message.C.Can be risky because the media do not always say or show what the firm intends.D.All of the above.E.None of the above.AACSB: 9 Value creationChapter: 13Difficulty: EasyLearnObj: 1Perreault - Chapter 13 #128Question Type: ComprehensionSelf-Test: No129.(p. 324)"Publicity":A.is generally less effective than advertising for promoting a really new product.B.is mass selling that avoids paying media costs.C.is any paid form of nonpersonal presentation of ideas, goods, or services by an identified sponsor.D.is more expensive than all other promotion methods.E.Both A and B are true.AACSB: 9 Value creationChapter: 13Difficulty: MediumLearnObj: 1Perreault - Chapter 13 #129Question Type: ComprehensionSelf-Test: No

Publicityis any unpaid form of nonpersonal presentation of ideas, goods, or services.Sales promotionrefers to promotion activities—other than advertising, publicity, and personal selling—that stimulate interest, trial, or purchase by final customers or others in the channel.Effective blending of all of the firm’s promotion efforts should produceintegrated marketingcommunications—the intentional coordination of every communication from a firm to a target customerto convey a consistent and complete message.The AIDA modelconsists of four promotion jobs: (1) to get Attention, (2) to hold Interest, (3) to arouseDesire, and (4) to obtain Action.The noise—is any distraction that reduces the effectiveness of the communication process. The basicdifficulty in the communication process occurs during encoding and decoding.Encodingis the sourcedeciding what it wants to say and translating it into words or symbols that will have the same meaning tothe receiver.Decodingis the receiver translating the message. This process can be very tricky.Pushing(a product through a channel) means using normal promotion effort—personal selling,advertising, and sales promotion—to help sell the whole marketing mix to possible channel members.This approach emphasizes the importance of securing the wholehearted cooperation of channel membersto promote the product in the channel and to the final user.Pullingmeans getting customers to ask intermediaries for the product.

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Is any unpaid form of nonpersonal presentation of ideas goods and services?

What is any paid form of nonpersonal presentation?

Is a non paid form of promotion?

What is the paid form of ideas goods and services?