Types of Sampling Methods - probability & non-probability
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Return to calendar/assignments Is the aggregate of all the elements that share some common set of characteristics and that comprise the universe for the purpose of the marketing research problem?The aggregate of all elements, sharing some common set of characteristics, which comprises the universe for the purpose of the marketing research problem, is called the sample.
What is the collection of elements or objects that possess the information desired by the investigator known as?The target population is the collection of elements or objects that possess the information sought by the researcher and about which inferences are to be made. The target population should be defined in terms of elements, sampling units, extent, and time.
Is any complete group sharing a common set of characteristics?2.2 Population
A population is any complete group (i.e., people, sales territories, stores, etc.) sharing some common set of characteristics. It can be defined as including all people or items with the characteristic one wish to understand and draw inferences about them.
Is a representation of the elements of the target population which consists of a list or set of directions for identifying the target population?Sampling Frame: representation of the elements of the target population. It consists of a list or set of directions for identifying the target population.
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