After college, John purchased a Toyota Tacoma for $23,000. He got married recently and is shopping for a more family-oriented vehicle. His is considering purchasing a $26,000 Toyota Camry. Over the course of his life, John will have many other opportunities to purchased Toyota vehicles, including a $34,000 Toyota 4Runner for weekend camping activities. John's customer lifetime value is at least
a. $830,000
b.
$92,000
c. $166,000
d. $83,000
- Today the world faces a 'green' problem - the need to make the environment sustainable and yet still develop. This provides a number of challenges for marketing. It involves using resources in a way that is sustainable, so they can be replenished or replaced in the future. It also involves reducing pollution and waste which can be absorbed into the environmental system.
- The adoption of green marketing policies can have implications for the marketing strategy. Businesses must try to identify 'green consumers' through market research. Businesses will only be able to satisfy their needs if they can find out the concerns of these consumers:
- Products and packaging must be environmentally friendly.
- They must be designed for re-use or recycling.
- Promotion may need to change.
- Advertising must be chosen to present a green image.
- Discounts may need to be given to persuade people to change to more environmentally friendly products.
- Sponsorship must be carefully chosen
- Pricing might also be affected
- Sometimes customers might pay slightly higher prices for free range products, for example
- Distribution channels must be chosen which reduce pollution and congestion
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