In the past year, trade practices between fresh produce shippers and food retailers gained national attention. Shippers are concerned that recent retail consolidation has led to market power and the growing incidence of fees and services. Retailers argue that these new trade practices reflect their costs of doing business and the demands of consumers. Trade practices include fees such as Show Chapter 15 Distributing Products 15-1 The emergence of marketing intermediaries -Marketing intermediaries: organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C) -Channel of distribution: a whole set of market of marketing intermediaries, such as agents, brokers, wholesalers, and retailers, that join together to transport and store goods in their path (or channel) from producers to consumers -Agents/brokers: marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don’t take title to the goods -Wholesaler: a market intermediary that sell to other organizations - Retailer: an organization that sells to ultimate consumers *Why marketing needs intermediaries -Intermediaries perform certain marketing tasks – such as transporting, storing, selling, advertising and relationship building – faster and cheaper than most manufacturers could 15-2 The utilities created by intermediaries -Utility: in economics, is the want-satisfying ability, or value, that organizations add to goods or services by making them more useful or accessible to consumers than they were before *Form utility -Changing raw materials into useful products *Time utility -Adding value to the products by making them available when they’re needed *Place utility -Adding value to the product by having them where people need *Possession utility -Doing whatever is necessary to transfer ownership from one party to another, including providing credit, delivery, installation, guarantees, and follow up service *Information utility -Adding value to products by opening two-way flows of information between marketing participants *Service utility -Adding value by providing fast, friendly service during and after the sale and by teaching customers how to best use products overtime We’ve updated our privacy policy so that we are compliant with changing global privacy regulations and to provide you with insight into the limited ways in which we use your data. 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View updated privacy policy We've encountered a problem, please try again. organizations that assist in moving goods from businesses to businesses (B2B) and from businesses to consumers (B2C) a group of marketing intermediaries that job together to transport goods intermediaries who bring buyers and sellers together an intermediary that sells products to other organizations such as retailers The want-satisfying ability that organizations add to goods and service by making them more useful 1. firm changes raw materials into useful products makes products available when customers need them adds value to products by placing them where people want them help transfer ownership from one party to another opens two way flows of information between marketing participants provides service during and after a sale and teaches customers how to best use products independent owned firm that take title to the goods they handle furnish racks or shelves of merchandise such as music cash and carry wholesalers serve mostly smaller retailers with a limited assortment of products Take orders from retailers and other wholesalers puts products into as many retail outlets as possible uses only a preferred group of the available retailers in an area The use of only one retail outlet in a given geographic area selling goods and services to ultimate consumers over the Internet The sales of goods and services via the telephone selling goods and services to customers in their homes Any activity that directly links manufactureres with customers The four systems of channel relationships l. Corporate distribution systems Corporate distribution Systems Exist when one firm owns all the organizations in a channel of distribution contractual distribution systems exist when members are bound to cooperate through contractual agreements administered distribution systems exist when producers manage all the marketing functions at the retail level All the linked activities various organizations must preform The planning, implementing, and controlling of goods bringing raw materials from suppliers to producers movement of goods within a warehouse manages the flow of finished products and information to business buyers and consumers brings goods back to the manufacturer because of defects or for recycling puts many small shipments together to create a large one uses multiple model of transportation to complete a single long distance movement of freight Which type of utility opens twoInformation Utility -- Opens two-way flows of information between marketing participants.
Which type of utility opens two5-Information utility is created by opening two-way flows of information between marketing participants. Newspapers, websites, and salespeople all provide information utility.
Which type of utility opens twoIntermediaries add information utility by opening two-way flows of information between marketing participants. Intermediaries add service utility by providing fast, friendly service during and after the sale and by teaching customers how to best use products over time.
Which form of utility is added by marketing intermediaries who make products available when they are needed multiple select question?Utility of Time
Time is a precious commodity for many people. Intermediaries can provide time utility to customers by making Stan's products available when they want to purchase them.
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