Alice Roach |
Strategy | Substitutes | Entry barriers | Price sensitivity | Economies of scale | Goal |
---|---|---|---|---|---|
Premium | None | Very high | None | None | High per-unit margin |
Value | Few | High | Low | Low | Profit |
Cost/plus | Some | Medium | Medium | Medium | Market share and profit |
Competitive | Many | Low | High | High | Protect market share |
Penetration | Many | Low | High | High | Market growth and leadership |