Coursera – STUDY GUIDEClick to Enroll in Coursera Show
Introduction to foundations of digital marketing and e-commerceCONTENT
You’ll find out what’s in store for Course 1 and the whole certificate program. You’ll also learn about the Coursera platform, procedures, and content types, and meet other learners in the program. Then, you’ll learn about digital marketing and e-commerce basics, the tasks that people who work in these fields do, and the transferable skills you might already have. Finally, you’ll get some tips for embarking on careers in this field. Learning Objectives
TEST YOUR KNOWLEDGE: CAREERS IN DIGITAL MARKETING AND E-COMMERCE1. Fill in the blank: By the end of this program, learners will have _____ that can help them demonstrate their experience to potential employers.
Correct: By the end of this program, learners will have concrete examples of work that can help them demonstrate their experience to potential employers. 2. How can someone in this program put what they have learned into action?
Correct: Someone in this program can put what they learn into action by starting to shape their public persona as a digital marketing or e-commerce specialist—in other words, by building their personal brand. 3. Fill in the blank: Some marketing roles are _____ positions, meaning a marketer works for a single company to market and sell their products.
Correct: Some marketing roles are in-house positions, meaning a marketer works for a single company to market and sell their products. For example, an in-house Product Marketing Manager at Google creates video and social content for the Google brand. 4. What are the benefits of an in-house marketing role? Select all that apply.
Correct: An in-house marketer gets to know one company and its products extremely well. As a result, they gain deep knowledge and expertise in a specific industry. This degree of focus also means in-house roles usually come with a structured schedule and clear path to promotion. 5. What are the benefits of an agency role? Select all that apply.
Correct: Agency work is project-based, so a marketer in an agency role gets to collaborate on a variety of initiatives in multiple industries. By working with different clients, they can develop a broad and flexible expertise. Also, agencies tend to focus on a few different areas within marketing, like social media or brand-building, so an agency marketer can get to know certain skill sets very well. 6. Which of the following best describes the skill of analytical thinking and comparing qualities as a digital marketer or e-commerce analyst?
7. What is digital marketing?
Correct: Digital marketing is the practice of reaching consumers online through digital channels with the aim of turning them into customers. 8. What digital channels do both digital marketers and e-commerce specialists use? Select all that apply.
Correct: Digital marketers and e-commerce specialists both use the same digital channels: social media, email, and ads. 9. Which transferable skills will set a learner up for success in digital marketing and e-commerce? Select all that apply.
Correct: Transferable skills that will set up a learner for success in digital marketing and e-commerce are: curiosity, an analytical mindset, and storytelling. 10. Fill in the blank: A learner can shape their public persona as a digital marketing or e-commerce specialist by building their _____.
Correct: A learner can shape their public persona as a digital marketing or e-commerce specialist by building their personal brand. A learner can accomplish this by demonstrating their knowledge and skills through their social media accounts or personal website. WEEKLY CHALLENGE 11. What is the term for any communication method or platform a business can use to reach their target audience online?
2. What is the practice of reaching consumers online through digital channels with the aim of turning them into customers?
3. With digital marketing, you can provide customers personalized communication directly through channels such as email and social media. Which advantage of digital marketing does this represent?
4. Which of the following statements regarding working in a marketing career is generally true?
5. Which of the following best describes the quality of being curious as a digital marketer or e-commerce analyst?
6. What contains your samples of past work and demonstrates relevant work experience?
7. Which of the following are benefits of working as an in-house marketing employee? Select all that apply.
8. Which of the following are benefits of working in a marketing agency role? Select all that apply.
Correct: In data analytics, an algorithm is defined as a process or set of rules to be followed for a specific task. 9. Which of the following are typically associate-level roles in digital marketing? Select all that apply.
10. Which of the following are typically job responsibilities for an e-commerce analyst? Select all that apply.
11. Digital marketing helps businesses do what? Select all that apply.Build trust (Correct)
Correct: A pivot table is a data summarization tool used to sort, reorganize, group, count, total, or average data. 12. Fill in the blank: _____ is the buying and selling of goods and services online.
13. Which of the following best describes the skill of storytelling as a digital marketer or e-commerce analyst?
14. Which of the following roles is when you work for a single company to market and sell their products?
15. Fill in the blank: _____ role is when you partner with companies to fill their digital marketing and advertising needs.
Correct: Small data is specific and concerns a short time period. Big data is less specific and concerns a longer time period. 16. Coordinating marketing activities, preparing reports on marketing metrics, and creating customer personas are tasks typical for which digital marketing role level?
Which of the following best describes the skill of storytelling as a digital marketer or eWhich of the following best describes the skill of storytelling as a digital marketer or e-commerce analyst? Collect and organize information to spot patterns, uncover trends, and solve problems.
Which of the following statements best describes how marketing and brand identity change over time 1 point?bMarketing efforts change; brand identity is permanent.
Which of the following are typically job responsibility for digital marketing coordinator?Digital Marketing Manager responsibilities include:
Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising. Maintaining our social media presence across all digital channels. Measuring and reporting on the performance of all digital marketing campaigns.
Which of the following best describes the quality of being curious as a digital marketer or eWhich of the following best describes the quality of being curious as a digital marketer or e-commerce analyst? aCommunicate insights effectively to an audience.
|
Which of the following statements regarding working in a marketing career is generally true?
zusammenhängende Posts
Urheberrechte © © 2024 de.ketajaman Inc.
