 Show Chapter 9 New-Product Development and Product Life-Cycle Strategies 1) What are the two ways that a company can obtain new products? A) line extension and brand management B) internal development and brand management C) new-product development and acquisition D) service development and product extension E) market mix modification and research and development Answer: C Diff: 2Page Ref: 258 Skill: Concept Objective: 9-1 2) Product improvements, product modifications, and original products can all be classified as ________. A) pioneer products B) new products C) product concepts D) product ideas E) test products Answer: B Diff: 1Page Ref: 258 Skill: Concept Objective: 9-1 3) Which of the following is NOT a potential reason for a new product to fail? A) an underestimated market size B) a poorly designed product C) an incorrectly positioned product D) higher than anticipated costs of product development E) ineffective advertising Answer: A Diff: 2Page Ref: 258 Skill: Concept Objective: 9-1 349 Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 0 Exact answers 0 Text answers 36 Multiple-choice answers What are the two ways that a company can obtain new products?
Which of the following is nota potential cause of the failure of a new product? The creation of a successful new product depends on a company's understanding of its ________ and its ability to deliver ________ to customers. Executives, manufacturing employees, and salespeople are all examples of ________. Which of the following is perhaps the most important external source of new-product ideas? Your firm wants to use external sources for new product ideas. After consulting with a friend you learn that all of the following are common external sources except________.
GrayBerry Gifts has just brainstormed a large number of ideas for adding new products and services after visiting several buying fairs. The owners will begin the first idea-reducing stage, called ________ , to arrive at a realistic number to adopt. A detailed version of a new idea stated in meaningful customer terms is called a ________. What are the external sources for new product ideas?External Sources for Ideas and new Products. 1) Information from Customers.. 2) Information from Distributor.. 3) Competitor Analysis.. 4) Exhibition.. 5) Publications, Journal.. 6) Universities, private Institutions.. 7) Patents.. Which of the following are a major sources of new product ideas?*Major sources of new product ideas include internal sources and external sources such as customers, competitors, distributors, and suppliers. A company can pick the brains of its own people - from executives to salespeople to scientists, engineers, and manufacturing staff.
Which one is the external source of generation of idea?Sources of Idea Generation
Whereas, external sources are also very helpful. These are customers, suppliers, competitors, distribution channels, government, educational institutions, and focus groups.
What are two major sources of new product ideas quizlet?Customers, competitors, and suppliers are major sources of new product ideas.
Where do companies get ideas for new products?Firms seek product ideas from people inside the organization, including those in marketing, sales, research, and manufacturing, as well as from customers and others outside the organization.
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Which of the following is perhaps the most important external source of new-product ideas?
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