Which of the following is not one of artificial intelligence enablers Quizlet

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Terms in this set (103)

The most important V of the big data issue is the ______.

Value

Which of the following is the Veracity of big data?

The quality or uncertainties of data

_________ are all possible data we can collect to support the decision-making in education industry?

-How much time it takes a learner to answer a specific question
-Strengths and weaknesses of an individual learner based on the way he/she learns online
-Which tips work best for a particular learner.
-Which part of a lecture video a learner skips

The term big data refers to all of the following except:
A: Datasets with fewer than a billion records
B: machine-generated data (i.e from sensors)
C: data from Web Traffic
D: data created by social media
E: datasets with unstructured data

datasets with fewer than a billion records

The following are technologies used to store, analyze, and manage big data.

Hadoop, In-memory computing, analytical platforms

The ever-increasing different forms that can come in, such as text, images, voice, and spatial data is called the ____ dimension of big data.

Variety

A household appliances manufacturer has hired you to help analyze its social media datasets to understand how customers evaluate its refrigerators. Which of the following techniques would you use to analyze this data?

Text Mining Tools

Strategy

What our competitive gameplay will be

The basic elements of Strategy

Objective, Scope, Advantage

Objective

defines the ENDS that the strategy is designed to achieve within a specific time frame

Scope

Is the DOMAIN of the business, the part of business landscape in which your firm will operate

Advantage

Determines what you will do differently or better than competitors to achieve your objective

Growing interdependence between a firm's Information Systems and its Business Capabilities means...

changes in strategy, rules, and business processes increasingly require changes in hardware, software, databases, and telecommunications

Why do firms invest heavily in information systems?

To achieve six strategic Business Objectives of Information Systems

Operational Excellence (6 Business Objectives of IS)

-Improved efficiency results in higher profits.
-Information systems and technologies help improve efficiency and productivity.
(Example: Wal-Mart's retail Link system between supplies and stores)

New Products, Services, and Business Models (6 Business Objectives of IS)

Information systems and technologies enable firms to create new products, services, and business models.
(Example:
Apple: Successful innovations—iPod, iPhone, iPad, iTunes, Apple Music and services)

Customer and Supplier Intimacy (6 Business Objectives of IS)

-Customers who are served well become repeat customers who transact with your firm more.
-Close relationships with suppliers result in lower costs.
(Example: Luxury Hotels
Uses IT to foster an intimate relationship with its customers, keeping track of preferences)

Improved Decision Making (6 Business Objectives of IS)

-Without accurate information: Managers must use forecasts, best guesses, luck. Poor outcomes raise costs, lose customers.
-Real time data improves ability of managers to make informed decisions
(Example: Verizon's Web-based digital dashboard to provide managers with real-time data on customer complaints, network performance, line outages)

Competitive Advantage (6 Business Objectives of IS)

Often results from achieving previous 4 business objectives. Involves charging less for superior products, better performance, and better response to suppliers and customers.
(Examples: Walmart, Apple, Starbucks)

Survival (6 Business Objectives of IS)

-Information technologies as necessity of business
-Industry-level changes
(Example: Citibank's introduction of ATMs)
-Governmental regulations requiring record-keeping
(Examples: Toxic Substances Control Act, Sarbanes-Oxley Act , Dodd-Frank Act)

Porter's Competitive Forces Model

1. Potential threats of new entrants
2. Bargaining power of buyers
3. Bargaining power of suppliers
4. Threat of substitute products
5. Industry competitors

strategic objectives of Leveraging Big Data

1. Improving Operational Excellence
2. Developing New Offerings
3. Improving Decision Making

1. Improving Operational Excellence (LBD)

Cost reduction and time reduction

2. Developing New Offerings (LBD)

Recommendation systems, such as "people you may know"

3. Improving Decision Making (LBD)

How to best place products, what offers to present to a customer, which customers are likely to go away, or which engineers are most likely to quit

The US real estate market was...

Inefficient, highly fragmented, and highly competitive

How was Redfin different from other broker companies?

Redfin was a register broker unlike Zillow and Trulia. It sought to be a tool for real estate agents instead of competing with them. Redfin still losing money as a whole in 2020.

Were Redfin agents earning more or less than other brokerages?

Their lead agents in 2020 earned a median income that was twice as much as agents at competing brokerages.

If the data capture and the sharing of this data among third parties is poorly understood by consumers and often not communicated transparently by websites and applications, this is classified as __________.

A) Active Data Capture
B) Passive Data Capture
C) It depends on whether a consumer accepts the browser cookies or not

Passive Data Capture

Which of the following is the illustration of passive data capture in healthcare industry?

A) Ginger.io (an app) measures users' communication with friends, physical movement, and exposure to natural light to identify early warning signs of chronic illnesses and conditions.
B) Cardiio, an iPhone app asks users to give reviews and ratings on their previous clinical experiences.
C) All of the above

Ginger.io (an app) measures users' communication with friends, physical movement, and exposure to natural light to identify early warning signs of chronic illnesses and conditions.

Shopping cart alerts customers to bananas on sale in supermarkets and suggests recipes is which type of interaction?

A) Machine to Machine (M2M)
B) People to People (P2P)
C) People to Business (P2B)
D) Machine to People (M2P)

Machine to People (M2P)

Which one of the following is NOT included in an IoT architecture?

A) Connected machines generate data
B) Edge computing processes some data
C) Platforms organize data and send it apps for an in-depth processing
D) Data that is not time-critical is transmitted to cloud or local servers
E) Business Intelligence systems make it easy to visually display data and information on a variety of user interfaces

Business Intelligence systems make it easy to visually display data and information on a variety of user interfaces

Which of the following is the feature of an active data capture process?

A) Data process is manually initiated by a distinct human decision to share or transmit data
B) The data transferred is defined and limited
C) The data collection would not otherwise occur without the human interaction
D) The individual sharing the data is aware of the data sharing and permitted it
E) All of the above

All of the above

Which of the following statements is correct?

A) Sensors of an intelligent watering system read the air and soil temperatures, and humidity information, and activate to water.
B) Actuators in the intelligent watering system are the valve and solenoid that start and stop waterflow
C) Sensors and actuators establish the link between physical and digital worlds through the Internet-connected microprocessor
D) All of the above

Actuators in the intelligent watering system are the valve and solenoid that start and stop waterflow

Companies implementing IoT projects are expecting the following advantages EXCEPT FOR:

A) Improved operational efficiency
B) Great cost reduction
C) Guaranteed customer privacy
D) Accurate problem prediction and analysis
E) Better customer experience

Guaranteed customer privacy

Which characteristic allows IoT devices to coordinate novel applications that each of them individually could not perform?

A) Dynamic nature
B) Intelligence
C) Security
D) Interconnectivity
E) Portable features

Interconnectivity

Microcontroller (MCU)

connects sensors and actuators. Has CPU, RAM, ROM embedded in chip. Unlike microprocessors.

Big Data

Volumes too great for typical DBMS. Usually in petabytes and exabytes range. Today data is more hetergeneous

Big data has sets of...

unstructured/semi-structured data from different sources, not suitable for relational databases.

Data Volume (3 V's)

Huge data size, petabytes.

Data Variety (3 V's)

Various data sources, (social, mobile, M2M, structured and unstructured data)

Data Velocity (3 V's)

High speed of data flow, data change, and data processing

Veracity

Quality, accuracy of data, reliability of data source, and the context within analysis.

Valence

Connectedness. Two data items are connected when they are related to each other. Increases over time

Business VALUE of Big Data

Most important V, at the center of the other V's. Can reveal more patterns, relationships, and anomalies. Uncovers insight for firms.

Big Data leads to

better models and higher precision

Three types of Analytics?

Descriptive Analytics
Predictive Analytics
Prescriptive Analytics

Data Mining

Finds hidden patterns, relationships in datasets, such as customer buying patterns. Infers rules to predict future behavior.

Association (DM)

Type of information from data mining. They are occurrences linked to a single event. Such as the diapers and beer being bought on friday's.

Sequences

events linked over time

Classification

recognizes patterns that describe group to which items belong

Clustering

similar to classification when no groups have been defined; finds groupings within data

Text Mining

extracts key elements from large unstructured data sets. Tools that analyze survey responses, emails, tweets, product reviews, etc to help businesses gain insights and make data based decisions

Web Mining

discovery and analysis of useful patterns and information from the web. Includes web content mining, web structure mining, and web usage mining

Data Visualization

often combined with mining. Helps users see patterns and relationships that would be difficult to see in text lists

Active Data Capture

the process is clearly and distinctly initiated. Data is defined and limited, decisions driven by specific customer actions

Passive Data Capture

occurs without any overt consumer interaction. Generally includes capturing user preferences and usage behavior, such as location data from personal mobile devices. No direct involvement or awareness or transmission

The Internet of Things (IoT)

the interconnected network of physical objects, devices, electronics contacting software, sensors, and network connectivity. Enabling them to collect and exchange data.

Application examples of IoT

Medical and healthcare remote health monitoring, emergency notification systems.
Building Intelligence, energy management such as HVAC
Manufacturing, digital control and intelligent maintenance system.

Sensors

reads something about the environment (FEEL), don't take action

Actuators

take input and transforms input into tangible action, it makes things happen (ACT). Are in close collaboration with sensors

Microcontroller (MCU)

a tiny, self contained computer hosted on a microchip, acting as the "brain" that connects sensors and actuators

IoT Architecture has how many steps?

5 steps

First step of IoT architecture

Connected machines generate data

Second step of IoT architecture

Edge computing processes some data

Third step of IoT architecture

Networks transmit remaining data to cloud or local servers

Fourth step of IoT architecture

Platforms organize the data and send it to apps

Fifth step of IoT architecture

Apps process the data, creating insights and solutions

IoT Advantages

Enables operational efficiency, better costumer experience, cost reduction, problem prediction and analysis, and improves safety and security.

IoT Challenges

Figuring out how to best utilize IoT devices, The IoT strategy development, focus on value.
Develop capabilities and build integrations for IoT data

Enablers

technology oriented companies that develop and implement the underlying technology. (Google, Cisco, IBM)

Engagers

businesses that design, create, integrate, and deliver IoT services. (Nest Learning Thermostat)

Enhancers

devise their own value-added services on top of the services provided by engagers (Progessive's UBI)

Data Fusion

Combine Data to produce economic value. Synergy: 1+1 > 2. (Ex: Real estate industry)

Artificial Intelligence

Systems that take data inputs, process them, and produce outputs. Can learn and improve performance over time.

Why is AI important?

AI automates reptile learning and discover through data. AI analyzes more data as well as deeper data. Incredible accuracy through deep neural networks.

Machine Learning

A specific way to realize AI. How computer programs improve performance without explicit programming. Begins with very large data sets, automatically finds patterns, and uses statistical inference.
(Ex: Google searches, spam filtering, self customizing programs)

Arthur Samuel (1959, ML)

Field of study that gives computers the ability to learn without being explicitly programmed

Tom Mitchell (1998 ML)

A computer program is said to learn from experience (E) with respect to some task (T) and some performance measure (P). (If its performance on T, as measured by P, improves with experience E)

Supervised Learning

A type of model creation, derived from the field of machine learning, in which the target variable is defined. Right answers given for each example in data. Has training set and test set

Unsupervised Learning

A type of model creation, derived from the field of machine learning, that does not have a defined target variable. No right answer, finds similarities

Linear Regression (Supervised Learning)

predicts continuous valued output (house price)

Error in the Model

RMSE, or mean absolute error. The closer to 0, the better the model

Classification (Supervised Learning)

to predict which class, or category, something belongs to. A discrete valued output (0 or 1)

Clustering (Unsupervised Learning)

a technique that is used to find natural groupings in data based on similarities, such as behavior and demographics

A cluster is

a group of data points or objects in a dataset that are similar to other objecting in the group, and dissimilar to data points in other clusters

Through clustering a company may discover

-One segment of customers who make their purchases on a regular basis, and buy the same beans in larger quantities
-Another segment of customers who make frequent purchases of different beans in smaller quantities

Common applications of clustering

-discover customer clusters to identify market segmentation to market more efficiently
-Organize large data centers to make computers work more efficiently
- Run social networks analysis to identify groups of friends

Natural Language Processing

Understand, and speak in natural language. Read natural language and translate

Text Analytics

Hospitals, spam filtering, sentiment analysis

Speech Recognition

Customers services, intelligent assistants

Translation

Real world AI, such as Skype translator in the classroom

Neural Network

Find patterns in massive amounts of data too complicated for humans to analyze. Learn patterns by searching for relationships, building models, and correcting over and over. Humans train networks by feeding it data to learn solutions by example

How does Supervised Learning differ from Unsupervised Learning?

Uses regressions and classifications. Has more evaluation methods than unsupervised learning. A more controlled environment

How does Unsupervised Learning differ from Supervised Learning?

Finds patterns and groupings from unlabeled data. Has fewer evaluation methods than supervised learning. A less controlled environment

A computer program is said to learning from experience E with respect to some task T and some performance measure P if its performance on T, as measured by P, improves with experience E. Suppose we feed a learning algorithm a lot of historical weather data, and have it learn to predict weather. What would be a reasonable choice of P?

A) The action of predicting weather
B) The process of the algorithm examining
C) The probability of it correctly predicting a future day's weather
D) Human developers identify what tomorrow's weather should be

The probability of it correctly predicting a future day's weather

The term supervised learning refers to the fact that we give the learning algorithm a data set, in which the "right answers" were given. This data set is usually called

A) Training set
B) Testing set
C) Predictive set
D) Evaluating set

Training set

The following statement of machine learning are correct except _________.

A) Two broad kinds of machine learning are supervised learning and unsupervised learning
B) A computer program learns when it improves its performance on a task through a lot of experiences
C) Machine learning algorithms simulate the neurons in human brains to find patterns
D) Machine learning algorithms have been applied in various industries to solve problems
E) Machine algorithms can find pattern in large data sets

Machine learning algorithms simulate the neurons in human brains to find patterns

Deep learning networks ________.

A) rely on humans to help it identify patterns
B) require explicit programming by humans to identify patterns in unlabeled data
C) require labeled data as input
D) use multiple layers of neural networks to detect patterns in input data
E) rely on experts to tell the system what patterns to expect in the data

use multiple layers of neural networks to detect patterns in input data

Which of the following is NOT an example of supervised machine learning?

A) Identifying a breast tumor as malignant or benign
B) Google News displays about the same topic together
C) Predicting whether a patient is likely to be diabetic or not
D) Differentiating junk emails from normal emails
E) Facial recognition of suspects in a criminal database

Google News displays news stories about the same topic together

Clustering algorithm can be used to _________.

A) All of the above
B) Run social network analysis to identify who your friends are and whether a group is cohesive or not
C) Discover customer segments so as to market your products more efficiently
D) Find natural groups in data based on similarities

All of the above

Unsupervised machine learning requires a gold standard to train the algorithm to correctly identify a new input.

True or False

False

Which of the following is not true about AI technologies?

A) AI systems take data from the environment and produce outputs like other computer programs
B) Speech recognition is used in intelligent personal assistants like Sir and Alexa
C) AI programs can recognize faces in a crowd of thousands of people on the street
D) AI programs today have mastered common sense thinking similar to humans
E) AI can be used to identify cancer on MRIs with the same accuracy as highly trained radiologists

AI programs today have mastered common sense thinking similar to humans

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