Digital marketers are responsible for driving awareness of a company’s products and services via digital channels such as online advertising and social media. Working within the marketing team, they plan and execute digital campaigns, monitor their success and report results back to business leadership. This comprehensive guide includes a full
digital marketing job description and everything else you want to know about digital marketers including job prospects, qualifications and salaries. Guide contents Digital Marketing |Pout Cosmetics About Pout Cosmetics We are a beauty and cosmetics company who produce ethical, animal-cruelty-free products which we ship to customers across the globe. Our product range includes our award-winning, long-wear lipsticks and quick-dry nail polish. About the role We are looking for an experienced digital marketer who can plan and manage all of our digital marketing channels and campaigns. You will report to the Marketing Director and contribute to the organisation’s marketing strategy to increase customer sales and engagement. Responsibilities
Location & commitments
Candidate requirements Essential:
Desirable:
Contact us to apply If you’d like to combine your love of beauty, ethical products and digital marketing, please contact our HR Manager, Marie, at How much do digital marketing professionals earn?Generally speaking, digital marketing is a well-paid profession with an average salary of £37,500 and plenty career progression opportunities. Digital marketer salaries in the UK
Source: Totaljobs Digital marketer salaries will vary hugely depending on;
For example, a digital marketing professional working for an accountancy firm in London with significant experience in content strategy and e-commerce ,will earn more than a generalist digital marketer working in the public sector. What does a digital marketer do?Breaking down the job description jargon, here are the typical tasks and responsibilities that digital marketers will carry out in an average work week;
What do digital marketing executives need?Digital marketers need a range of technical skills and experience to perform their roles effectively. There will be some differences in requirements depending on the level of the job and the industry of the organisation, but here’s a basic overview of what’s needed. ExperienceJunior or entry level digital marketers will often progress from an assistant type role within a marketing department or agency, after gaining a basic understanding of digital marketing. School leavers and graduates could potentially land a digital marketing role with no experience, if they have undertaken some digital marketing qualifications or training. Mid-level to senior digital marketers will need to have gained several years’ experience working in-house for a company or for a digital agency. Sometimes, generalist marketers can move into digital roles if they can demonstrate a good understanding of channels and campaigns. Digital marketing skillsAside from the industry specific skills mentioned above (like planning, budgeting etc), the following more generic or “soft” skills are also vital for digital marketers.
Digital marketers will also benefit from the following industry-specific skills
The following software is also important in a number of digital roles:
Digital marketing qualificationsDigital marketing positions may require candidates to have completed some kind of formal qualification in business or marketing. There are also a range of post-graduate qualifications available where candidates can specialise in digital marketing. CAM Diploma in Digital MarketingThis course is designed for people working in marketing communications already, or who hold a degree in another field and want to retrain. It is made up of three units including two compulsory topics covering marketing and consumer behaviour and digital marketing essentials. Students can then choose their final module in areas such as digital marketing planning and web analytics. CIM Level 4 – Certificate in Professional Marketing (Digital)The Chartered Institute of Marketing runs this course to help marketers specialise in digital marketing. Students will need to pass two mandatory modules and one elective module to gain the qualification. Mandatory modules include applied marketing and planning campaigns, while elective modules cover digital marketing techniques. The CIM also has a Level 6 Diploma of Professional Digital Marketing. IDM Professional Diploma in Digital MarketingThe IDM’s diploma course covers a diverse range of topics including integrated planning for omnichannel campaigns and measuring and optimising omnichannel marketing. It is designed for people working in marketing who are looking to improve their knowledge of digital marketing. What is expected of digital marketers?Typically, digital marketer will be expected to commit to the following;
Digital marketing benefitsDigital marketing professionals work across a range of industries, usually larger companies with established marketing functions, so generally receive good benefits including:
Who employs digital marketers?Almost all companies will have a digital marketing function nowadays, and many are increasingly seeking the expertise of digital marketing professionals. More than ever, consumers are researching and purchasing products online so it’s essential that companies have a strong online presence, which means that digital marketers are in high demand across the private and public sector. There are also a large number of digital marketing agencies across the UK, who provide outsourced digital marketing services to other businesses. Typical digital marketer employers include companies within:
Which junior jobs progress to digital marketing executive roles?The career pathway in creative industries is relatively linear, and most employees will start in a junior role and progress up the ranks over time. Junior roles include: Digital marketing assistantDigital marketing assistants are entry-level roles that require supporting a wider marketing team with administrative duties. They may also be involved in creating content for social media posts and updating reports. Which senior jobs do digital marketing executives progress to?There are a number of roles for digital marketing professionals to progress to, including: Digital marketing managerThis role will be responsible for a team of digital marketing professionals within a company and also the planning and managing of their overall digital marketing strategy. Head of marketingThe head of marketing will oversee all marketing activity for the organisation, including both digital and traditional media. They may also oversee teams of salespeople and other functions such as web development and UX. Digital marketing job description – conclusionDigital marketing is a growth area that is highly in demand due to the changing digital landscape. It is a dynamic industry with many exciting developments and ideal for a seasoned marketer who is looking to specialise or a digital native entering the workforce. Similar roles: Marketing assistant – Marketing manager – Marketing executive What are the duties of a digital marketing coordinator?Digital Marketing Coordinator Responsibilities:. Supporting marketing initiatives.. Creating and managing mailing lists.. Handling product and service launches.. Editing marketing material.. Negotiating sponsorship agreements.. Researching market trends.. Identifying and engaging with vendors.. Coordinating marketing events.. Which of the following are typical job responsibilities for an ecommerce analyst?E-Commerce Analysts coordinate with the sales team in developing efficient marketing and promotional campaigns based on sales performance and data analytics. They also analyze web traffic, search engine ranking, and branding features.
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