Whether consciously or not, most readers in the workplace greet incoming messages by

Whether consciously or not,most readers in the workplace greet incoming messages by


A)anticipating the new knowledge they will gain.
B)setting aside enough time to read every one of them.
C)tossing them all into the trash without opening them.
D)asking the question,"What's in this for me?"

Correct Answer:

Chapter 6 Study QuestionsWritten messages and most forms of digital communication require ________ than oralcommunication.more tactWords such as "nevertheless," "however," "but," and "therefore"are useful for making transitions.Plain language is a style of writingdesigned to make ideas and information more understandable for the audience."Although our servers are stable, the telephone system is a serious concern" is acomplex sentence.Whether consciously or not, most readers in the workplace greet incoming messages byasking the question, "What's in this for me?"When choosing words that communicate well with the audience, a writer should focus onusingprecise words.If your writing contains grammar errors and word choice mistakes, your readers willquestion your professionalism.A(n) ________ is a coherent group of sentences on the same topic.paragraphIf you want the recipient of a message to read, understand, and act on a message the firsttime they read it, you should create the message usingplain language.In business writing, the topic sentence of a paragraph isgenerally explicit and is often the first sentence in the paragraph.Why should writers avoid phrases such as, "attached please find" and "we are in receiptof"?

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Whether consciously or not, most readers in the workplace greet incoming messages by

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Copyright © 2017 Pearson Education, Inc.

Excellence in Business Communication, 12e (Thill/Bovee)

Chapter 5 Writing Business Messages

1) Which of the following statements that would appear in a business message best reflects the

"you" attitude?

A) You failed to enclose a check for $25.

B) We need a check from you for $25 so that we can send the merchandise by May 15.

C) We will send you the merchandise as soon as we receive your check for $25.

D) You will have your merchandise by July 15 if you send us your check for $25 today.

E) Your merchandise will be held until you send us a check for $25.

Answer: D

Explanation: D) Focusing on the merchandise, what the customer is looking for, rather than the

$25 the company is looking for qualifies this statement clearly as a "you" statement.

LO: 5.1: Identify the four aspects of being sensitive to audience needs when writing business

messages.

AACSB: Reflective thinking

Difficulty: Moderate

Classification: Critical Thinking

Learning Outcome: Compose and shape business messages

2) The best way to convey the "you" attitude is to express your message in terms of

A) the needs and interests of your organization.

B) your own personal needs and interests.

C) a universal set of needs and interests.

D) the needs and interests of your audience.

E) the most direct method possible.

Answer: D

Explanation: D) The "you" attitude is best implemented by expressing your message in terms of

the audience's interests and needs.

LO: 5.1: Identify the four aspects of being sensitive to audience needs when writing business

messages.

AACSB: Reflective thinking

Difficulty: Moderate

Classification: Conceptual

Learning Outcome: Compose and shape business messages

What is the best tone for most business messages?

"The business writer should strive for an overall tone that is confident, courteous, and sincere; that uses emphasis and subordination appropriately; that contains nondiscriminatory language; that stresses the "you" attitude; and that is written at an appropriate level of difficulty" (Ober 88).

Which of the following can you do to make your business messages more readable?

To make your buiness messages more readable, you can do which of the following? Incorporate numbered and bulleted lists. Expressions such as at this point in time and due to the fact that can help your business documents sound more professional.

When you're considering the best way to distribute a business message consider?

There are four main factors that should be considered when choosing a method for distributing a message: cost, convenience, time, severity and privacy.

How does plain language help ensure the writing style enhances the meaning of the message?

Which of the following helps ensure writing is simple and enhances the meaning of the message? Plain language presents information in a simple, unadorned style that allows your audience to easily grasp your meaning—language that recipients "can read, understand and act upon the first time they read it."