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Scope and Importance of Personal SellingIn the US, 14 million people are employed in sales positions, according to the department of labor.Sales personnel include stockbrokers, manufacturing sales representatives, real estate brokers etc. Most students in this class will have been employed as a sales person. Return to Contents Nature of Personal SellingGives marketers:
Types of Sales Persons
Elements of the Personal Selling ProcessNo 2 salespersons use exactly the same sales method, but it is generally a seven step process:
Why should salespeople create favorable impressions during the initial contact with sports or event customers?Why should salespeople create favorable impressions during the initial contact with sport/event customers? Customer rapport is unimportant. Customers want to ask for assistance. First impressions seldom last very long.
Why should salespeople create favorable impressions?Making a strong first impression will help you develop customer relationships and make sales. From the moment you approach a customer, your behaviour, attitude and personal presentation will influence your customer's decision to buy.
What should one understand first when setting out to develop out of the box sales promotion ideas for one's game or event?What should one understand first when setting out to develop "out-of-the-box" sales promotion ideas for one's game or event? There is no particular source or technique. A primary reason that sports or event marketers sell advertising space in their programs is to obtain which goal?
What space distance is most commonly used by salespeople during a presentation?Social space is 4 to 12 feet around someone and is the area normally used for sales presentations. 4. Entering a buyer's intimate space before the prospect is ready is endearing to the buyer and helps the salesperson close the sale.
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