Abstract The U.S. automobile industry is beginning to confront the next major technology – the internet. Business-to-business manufacturing systems and supply exchanges, together with businessto-consumer ordering and purchase systems, all have the potential to bring great efficiencies to this traditional industry. But each of these innovations raises new competitive issues. Internet ordering will greatly diminish the role of conventional dealers, who have thus far blunted its impact. B2B exchanges raise concerns about buyer power and other competitive effects. This paper outlines and analyzes these internet-driven changes and their competitive implications for the industry, its dealers, suppliers, and customers. Show
Journal Information The Review of Industrial Organization examines all aspects of the field and presents papers that advance significant theories of industrial organization and policy. A major focus of the journal is competition and monopoly in their many forms and their affects on efficiency, innovation, and social conditions. The Review has also increased its focus on public policies such as antitrust, regulation, deregulation, public enterprise, and privatization. Publisher Information Springer is one of the leading international scientific publishing companies, publishing over 1,200 journals and more than 3,000 new books annually, covering a wide range of subjects including biomedicine and the life sciences, clinical medicine, physics, engineering, mathematics, computer sciences, and economics. Rights & Usage This item is part of a JSTOR Collection.
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Want to sell on Marketparts?Upload your catalog in a few clicks & boost your sales They talk about usGet instant access to the best spare parts offers When a manufacturer sells truck and car parts to Toyota This is an example of B2C marketing?When a manufacturer sells truck and car parts to Toyota, this is an example of B2C marketing. The power adapters Dell sells with its computers are built by small companies that specialize in power-related accessories. Dell and the power adapter manufacturers are engaging in B2B marketing.
When a good or service is promoted the purpose of the promotion?The aim of promotion is to increase brand awareness, create interest, generate sales or create brand loyalty. It is one of the basic elements of the market mix, which includes the four Ps, i.e., product, price, place, and promotion. Promotion is also one of the elements in the promotional mix or promotional plan.
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When a manufacturer sells truck and car parts to Toyota This is an example of B2C?
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