When it comes to promotions for your ecommerce store, how can you be sure you’re getting it right? Do you struggle for ideas on what you should do and when? We’ve put together a list of 10 popular sales promos to help steer you in the right direction… Show
1. Discounted productsAdding a discount to your products is possibly the most popular type of promotion. Customers love to grab a bargain, so it makes sense to offer discounts every now and then. When it comes to deciding the way you choose to promote - % vs $ - think about what will look more attractive to the buyer. Always consider your bottom line and be sure to not constantly have a sale, as people will just come to expect this as the norm.
2. Free Shipping/Free ReturnsAccording to this WalkerSands infographic, 80% of consumers would be more tempted to buy from Amazon if they were offered free shipping. 66% would buy if they were offered next-day delivery and 64% said they would buy if they were offered free returns. Free shipping and returns gives the customer a sense of security that they wont lose out if they wanted to send the product back. If you are worried about your margins then you can always incorporate the shipping cost into your product, or think about offering free shipping when a customer spends over a certain amount.
Download our FREE Ebook 'Top 10 Best Sales Promotions of all Time' 3. Flash SaleA flash sale is basically an offer that only lasts for a limited time and it’s a great way to create a sense of urgency for the customer to buy. Many retailers are now adopting this strategy as a way to sell more products and get rid of surplus stock. Monetate found that 56% of businesses agree that flash-sale campaigns are better received than regular campaigns. The more successful flash sales are ones that don’t last very long and 50% of purchases occur during the first hour of a flash sale.
4. Buy More, Save MoreThis kind of deal entices the customer to buy more of your stock, so it’s kind of a win, win. There will be plenty of potential customers visiting your store that want to buy, but feel guilty because of the price. Giving them a discount if they spend more, may just give them a little shove in the right direction. You don’t have to offer a huge discount, but make sure it’s attractive enough to convert visitors.
5. Product Giveaways/Branded GiftsLet’s be honest, everyone loves a freebie so this really is a great promotion. Not only does it give potential customers the chance to test out your product, but also it entices people to buy your stuff! If your product isn’t something that you can giveaway, then think about creating some useful branded gifts that you can offer with each purchase. Think along the lines of keychains, bumper stickers, magnets, pens etc. Customers will appreciate the gesture and will think of you whenever they see their branded gift.
6. Loyalty PointsRewarding your customers will help you build a solid base of loyal fans and it will entice people to shop more at your online store. Providing great customer service is so important to the success of your business, and offering a loyalty point system is a popular promotion. You could think about setting up a virtual card: The customer can gain points every time they buy and then use their points to get money off future purchases, or if they buy 9 items, they get the 10 th free.
7. Coupon GiveawayThis is a different way of promoting discounts. Sending your customers virtual coupons will make the promotion seem more exclusive and will give the customer more of a push to visit your online store. Think about sending coupons to loyal customers that have spent over a certain amount. You could also consider sending coupons to visitors that have experienced bad customer service, to try and convert them back to happy customers!
8. CompetitionsThe great thing about running a competition is that you only have to give away one thing, but you gain so much – making it a popular type of promotion! It will not only help raise your profile, but every person that enters, will then become an email contact that you can try and convert into a sale. If they’re entering your competition, chances are they are interested in your products, so running a competition is a great idea – particularly for start-ups.
9. Price Match PromisePrice match promise has fast become one of the most popular ways to promote your brand, particularly if you have a lot of competitors out there. It allows your customers to shop with you and will be safe in the knowledge that if they can get it cheaper somewhere else, you’ll refund the difference. There’s nothing to lose for them and it means that you still get to keep a solid customer base.
10. Holiday PromotionsThere is a reason that holiday promotions are so successful. Customers always like to spend more around the holidays, making it the perfect opportunity for you to get your brand out there and sell more products. You don’t have to go too crazy on your offers, but enticing customers with slight discounts will always work in your favor. It’s also the perfect time to get creative with your promotion and use the theme of the holiday, to sell your products.
We hope this has given you some ideas when it comes to running your own promotions. Let us know how you get on, you can share your thoughts on Google+, like us on Facebook, send us a tweet on Twitter, or simply give us a call - we’d love to hear from you! Download our FREE Ebook 'Top 10 Best Sales Promotions of all Time' About the AuthorTeam AmeriCommerce We're a bunch of nerds, a few cat people, several musicians, numerous gaming addicts, countless beard aficionados, and possibly a hipster or two. Since 2005 our team has been building one of the world's most powerful E-Commerce platforms designed to do stuff other platforms can't. More Awesome ContentGet tips and resources for selling delivered directly to your inbox. What are your promotional strategies to attract customers?Here are 10 tried-and-true tips to help you attract more customers.. Offer new customers discounts and promotions. ... . Ask for referrals. ... . Recontact old customers. ... . Network. ... . Update your website. ... . Partner with complementary businesses. ... . Promote your expertise. ... . Take advantage of online ratings and review sites.. What are 5 sales promotion techniques used to reach consumers?Most consumers are familiar with common sales promotion techniques including samples, coupons, point-of-purchase displays, premiums, contents, loyalty programs and rebates.
What types of promotional techniques are used to entice consumers to buy products or services?A number of promotional techniques are commonly used by product manufacturers and sellers.. Providing Free Samples. ... . Offering a Free Trial. ... . Giving Free Gifts. ... . Offering Customer Contests. ... . Using Special Pricing. ... . Social Media and Influencer Marketing. ... . Using Digital Marketing.. What are the 5 promotional strategies?Types of promotional strategies include traditional and online advertising, personal selling, direct marketing, public relations and sponsorships and sales promotions.
|