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Terms in this set (172)

What choices must managers consider when committing to a company strategy for competing against rival companies? (Choose every correct answer.)

How to capitalize on growth opportunities
How to respond to market conditions
How to attract customers
How to hide the company's structural weakness

How to capitalize on growth opportunities
How to respond to market conditions
How to attract customers

A sound company strategy is essentially about ______ in comparison to company rivals.

carrying less debt
competing differently
having a better trained workforce
being faster to market

competing differently

When a business is more successful than its rivals at attracting customers and handling competition, it is said to have a(n) ______ advantage.

competitive
long-term
marketing
organizational

competitive

What are the two basic ways that companies achieve competitive advantage over their business rivals?

By producing products or services at a lower cost
By delivering higher perceived value to customers
By designing more effective advertisements
By appealing to a larger target market

By producing products or services at a lower cost
By delivering higher perceived value to customers

What are three of the most reliable ways a company can distinguish itself in the marketplace, build customer loyalty, and achieve a competitive advantage?

Broad differentiation strategy
Low-cost provider strategy
Focused low-cost strategy
Broad imitation strategy

Broad differentiation strategy
Low-cost provider strategy
Focused low-cost strategy

What are some of the ways that companies typically implement a competitive strategy? (Choose every correct answer.)

By isolating the managerial staff
By focusing on quality
By delivering superior customer service
By diversifying product lines

By focusing on quality
By delivering superior customer service
By diversifying product lines

What are two basic approaches in company strategy to improve chances of success in competing against rivals?

Clearly differentiate a company from its rivals.
Always aim for a low-cost strategy.
Soften ethical guidelines.
Establish a position in an uncrowded market.

Clearly differentiate a company from its rivals.
Establish a position in an uncrowded market.

What are two characteristics of a broad differentiation strategy?

Appealing to a niche market
Offering products at the lowest possible prices
Appealing to a wide range of consumers
Offering products or services that are difficult to imitate

Appealing to a wide range of consumers
Offering products or services that are difficult to imitate

In what ways does a competitive advantage benefit a business? (Choose every correct answer.)

Larger profits
Greater success in the marketplace
Smaller payroll
More extensive product line

Larger profits
Greater success in the marketplace

The key for a company to achieve competitive advantage is either to provide superior value to customers or to deliver value more ______.

collaboratively
subtly
efficiently
forcefully

efficiently

True or false: It is easier for rivals to imitate a company's product line than it is for them to duplicate its capabilities.
True
False

True

What is one key characteristic of a focused low-cost strategy?

It seeks to differentiate its products from those of rivals.
It seeks to give customers the most value for their money by meeting key quality features or performance.
It seeks to sell to a broad market segment.
It seeks to sell to a narrow market niche.

It seeks to sell to a narrow market niche.

A strategy that changes in response to new market conditions and challenges is known as ______.

a differentiation strategy
a static strategy
an evolving strategy
a proactive strategy

an evolving strategy

The actions that a company takes in accordance with its established business practices make up its ______ strategy, in contrast with actions the company takes in response to changing market conditions.

realized
deliberate
differentiation
emergent

deliberate

Which three companies have broad differentiation strategies that have allowed them to maintain long-term competitive advantages?

Apple
Johnson & Johnson
Walmart
BMW

Apple
Johnson & Johnson
BMW

A company's realized strategy is a combination of ______.

emergent and reactive strategies
predictive and responsive strategies
deliberate and proactive elements
proactive and reactive elements

proactive and reactive elements

When do strategic actions fall into the "should not do" category? (Choose every correct answer.)

They have a negative effect on customers, employees, and the surrounding community.
They make the company look bad.
They cause the company to capture so much market share that business rivals can barely compete.
They cause a public backlash and accusations of being irresponsible.

They have a negative effect on customers, employees, and the surrounding community.
They make the company look bad.
They cause a public backlash and accusations of being irresponsible.

What aspect of a company's operations is usually the easiest thing for competitors to duplicate?

Specialized capabilities that the company has developed
The company's experience
Expertise of the company's personnel
Attributes of the company's products or services

Attributes of the company's products or services

A blueprint that outlines the means for a company to deliver value to customers in a suitably profitable manner is known as its ______.

proactive strategy
emergent strategy
strategic reaction
business model

business model

Which circumstances commonly require the modification of a company's strategy? (Choose every correct answer.)

New market opportunities
Meeting financial targets
A shift in buyer needs
Technological advances

New market opportunities
A shift in buyer needs
Technological advances

A company's approach to meeting or exceeding its customers' needs at a price they consider a good value is called the _____.

customer value proposition
business model
profit formula
value-price-cost strategy

customer value proposition

A typical company's strategy is often both ______, meaning that it plans ways to improve the company's competitiveness, and ______, meaning that it responds to unforeseen market conditions.

reactive; proactive
reactive; deliberate
proactive; reactive
emergent; proactive

proactive; reactive

What company invented the business model for fast food restaurants?
Multiple choice question.
McDonald's
Burger King
Pizza Hut

McDonald's

Actions taken in response to new strategic maneuvers by rival firms or other unanticipated market circumstances make up a company's ______ strategy.
Multiple choice question.
abandoned
emergent
proactive
deliberate

emergent

Which of the following are the components of a fit test that help evaluate how well a company's strategy matches its situation? (Choose every correct answer.)

Internal fit
External fit
Aesthetic fit
Dynamic fit
Performance fit

Internal fit
External fit
Dynamic fit

A business strategy becomes unethical when it involves what elements? (Choose every correct answer.)

Deceitfulness
Unusual competitive advantage
Unreasonable damage to the environment
Disreputable behavior

Deceitfulness
Unreasonable damage to the environment
Disreputable behavior

Which performance indicators are signs of a winning strategy? (Choose every correct answer.)

Above-average financial performance
Increased market share
Growing number of employees
Gains in competitive position

Above-average financial performance
Increased market share
Gains in competitive position

A company's business model is comprised of which of the following? (Choose every correct answer.)
Multiple select question.
The cost of goods sold
The customer value proposition
The profit formula
The competitive assets

The customer value proposition
The profit formula

Which of the following are true statements about crafting and executing strategy? (Choose every correct answer.)

The process of crafting and executing strategies can be skipped if an enterprise has the good fortune of stumbling into the right market at the right time.
Most companies can boast of success in the marketplace due to lucky breaks.
The processes of crafting and executing strategies must go hand-in-hand if an enterprise is to be successful in the long run.
High-performing enterprises are nearly always the product of astute, creative, and proactive strategy making.

The processes of crafting and executing strategies must go hand-in-hand if an enterprise is to be successful in the long run.
High-performing enterprises are nearly always the product of astute, creative, and proactive strategy making.

The profit (blank) is the company's approach to determining a cost structure that will allow for acceptable profits, given the pricing tied to its customer value proposition.

formula

A company's ultimate success or failure is fundamentally tied to how well its management team does which of the following? (Choose every correct answer.)

Charts the company's direction
Facilitates internal operating excellence
Copies other companies' successful strategies
Develops competitively effective strategies

Charts the company's direction
Facilitates internal operating excellence
Develops competitively effective strategies

The general profit formula for fast-food restaurants as invented by McDonald's involves which of the following? (Choose every correct answer.)

Strict specifications for ingredients
Advertising and in-store promotions
Standardized store design
Commitment to corporate responsibility

Strict specifications for ingredients
Advertising and in-store promotions
Standardized store design

What is the purpose of the fit test?

To weed out managers who fail to meet the company's standards
To identify products that will most likely perform well in the company's target market
To determine how well a strategy matches the company's situation
To identify which employees are qualified for a specific project

To determine how well a strategy matches the company's situation

What performance indicators reveal the most about the merits of a company's strategy? (Choose every correct answer.)

Profitability and financial strength
Competitive strength and market standing
Short-term competitive advantage
Resources and capabilities

Profitability and financial strength
Competitive strength and market standing

Which of the following are reasons for crafting and executing strategies to be important managerial tasks? (Choose every correct answer.)

They prohibit harassment and discrimination at workplace.
They define a company's best practices.
They establish a formula for improving performance.
They provide a path to competitive advantage.
They lay out the means for pleasing customers.

They establish a formula for improving performance.
They provide a path to competitive advantage.
They lay out the means for pleasing customers.

Which statement about the connection between good strategy and good execution is true?

As long as a company has a strong strategy, successful execution is a sure thing.
A company can enjoy long-term success with a weak strategy if the execution is strong and aggressive.
The marker of good management is a solid strategy that focuses on customer value above all else.
Good management consists of good strategy and good strategy execution.

Good management consists of good strategy and good strategy execution.

Which of the following are developed during the first stage in crafting a company strategy?

A set of core values
A loyal customer base
A mission statement
A strategic vision

...

To measure how well a company is moving in the intended direction, it is important to ______.

set objectives
include a checklist in the mission statement
adjust core values to maximize profits
rethink the basic guiding vision periodically

...

To measure how well a company is moving in the intended direction, it is important to ______.

set objectives
include a checklist in the mission statement
adjust core values to maximize profits
rethink the basic guiding vision periodically

set objectives

What is the purpose of a company's strategic vision?

To predict what the market will look like in future decades
To steer the company toward long-term growth and profits
To expand the company's operations as broadly as possible
To produce a catalog of all the company's products

To steer the company toward long-term growth and profits

Which statements are true of a company's strategic vision? (Choose every correct answer.)

It steers the organization in a specific direction.
It explains why the vision makes sound business sense.
It is crafted by the company's top managers.
It achieves its effectiveness by being broad and vague

It steers the organization in a specific direction.
It explains why the vision makes sound business sense.
It is crafted by the company's top managers.

What are the best tactics for convincing lower-level managers and employees to support the company's strategic vision? (Choose every correct answer.)

Sharing updates and progress reports
Explaining why the company is taking a particular direction
Avoiding arguments by revealing few details about the plan
Emphasizing that employees must respect management's authority

haring updates and progress reports
Explaining why the company is taking a particular direction

Who is the target audience of an organization's strategic vision statement?

Everyone in the organization
Top executives exclusively
Clients and investors
Only mid-level managers

Everyone in the organization

Which of the following are developed during the first stage in crafting a company strategy? (Choose every correct answer.)

A mission statement
A set of core values
A loyal customer base
A strategic vision

A mission statement
A set of core values
A strategic vision

What is a company slogan?

A short paragraph that describes the company's history and accomplishments
A brief phrase that summarizes the company's vision
A sentence that identifies the company's products or services
A catchphrase invented and repeated by employees to convey their feelings about the company

A brief phrase that summarizes the company's vision

While developing a strategic vision, a company's managers might change which of the following? (Check all that apply.)

The markets in which the company will compete
The amount of money the company will pay its sales staff
The type of customers the company will serve
The products the company will offer

The markets in which the company will compete
The type of customers the company will serve
The products the company will offer

A company mission statement should do which of the following? (Choose every correct answer.)

Identify the company's customers or markets
Establish the company's own identity
Describe where the company expects to head in the future
Specify what services and products the company offers

Identify the company's customers or markets
Establish the company's own identity
Specify what services and products the company offers

A sense of "where we are going" is called the company's ______.

core values
strategic vision
performance objectives
operational strategy

strategic vision

To mobilize employee support for a new strategic vision for a company, executives should ______.

summarize the plan on the internal company website rather than discussing it in person with all employees
avoid discussing employee concerns and instead talk about the effort spent in creating the new vision
remind employees that they failed to make the company prosper under the old system
give convincing reasons for taking the organization in a new direction

give convincing reasons for taking the organization in a new direction

Honor, integrity, teamwork, superior customer service, and innovation are examples of company ______.

functional-area strategies
objectives
core values
operating strategies

core values

Members of an organization are most likely to support a new strategic vision if the document does which of the following? (Choose every correct answer.)

Explains where the organization is going and why
Is explained by top executives to as many people as possible
Is distributed throughout the organization
Is presented to higher-level managers only

Explains where the organization is going and why
Is explained by top executives to as many people as possible
Is distributed throughout the organization

Which statements are true about companies where core values are taken seriously? (Choose every correct answer.)

There is wide latitude about if and when personnel are held accountable for embodying the values.
Executives demonstrate the values in their own behavior.
Executives attempt to make the values an integral part of the corporate culture.
Only lower-level personnel are expected to embrace the values.

Executives demonstrate the values in their own behavior.
Executives attempt to make the values an integral part of the corporate culture.

What purposes are served by a company slogan? (Choose every correct answer.)

To present the company's strategic vision with supporting details
To help employees maintain focus on the company's purpose
To motivate personnel to overcome obstacles
To define the organization's direction

To help employees maintain focus on the company's purpose
To motivate personnel to overcome obstacles
To define the organization's direction

When charting a company's direction, why do managers set objectives?

To establish a strategic hierarchy for the entire company
To help employees see the difference between the company's vision and mission
To establish performance targets that the managers hope to achieve, using the company's mission and vision
To help define the company's mission statement

To establish performance targets that the managers hope to achieve, using the company's mission and vision

What is described by a company's mission statement? (Choose every correct answer.)

The company's aspirations
The company's present purpose
The company's future strategic course
The company's present business

The company's present purpose
The company's present business

Which statements are true of a company's strategic vision? (Choose every correct answer.)

It is crafted by the company's top managers.
It explains why the vision makes sound business sense.
It steers the organization in a specific direction.
It achieves its effectiveness by being broad and vague.

It is crafted by the company's top managers.
It explains why the vision makes sound business sense.
It steers the organization in a specific direction.

Why are stretch objectives helpful? (Choose every correct answer.)

They prevent employees from settling for a comfortable level of performance.
They motivate employees to be more productive.
They allow the company some extra time to accomplish its goals when unexpected obstacles slow the work.
They help an organization perform at its full potential.

They prevent employees from settling for a comfortable level of performance.
They motivate employees to be more productive.
They help an organization perform at its full potential.

Why do companies designate a set of core values? (Choose every correct answer.)

To encourage certain beliefs, traits, and behavioral norms
To avoid dealing with clients with undesirable ethics
To guide the company as it pursues its vision and mission
To guide the behavior of personnel

To encourage certain beliefs, traits, and behavioral norms
To guide the company as it pursues its vision and mission
To guide the behavior of personnel

Under what circumstances would an extreme stretch goal involving radical expectations be most likely to succeed? (Choose every correct answer.)

When the company has plenty of resources available
When the company's recent performance has been strong
When most of the top managers have been replaced by new, younger recruits
When employees are so demoralized that they are strongly motivated to change

When the company has plenty of resources available
When the company's recent performance has been strong

Why do some companies state their core values but make little effort to ensure that individual personnel and the company in general will abide by them?

The top management of the company strongly believes in its stated values.
The statement about values serves only to make the company look good.
Core values seldom help a company achieve its purposes.
In most states it is illegal to require employees to demonstrate good character on the job.

The statement about values serves only to make the company look good.
Need help? Review these concept resources.

What are strategic objectives primarily concerned with? (Choose every correct answer.)

An organization's market standing
An organization's financial performance
An organization's competitive position
An organization's employee relations

An organization's market standing
An organization's competitive position

Which factors do managers consider when establishing performance objectives? (Choose every correct answer.)

The company's internal capabilities
The strategic visions of rival businesses
Economic conditions within the industry
Competition from other businesses

The company's internal capabilities
Economic conditions within the industry
Competition from other businesses

Long-term objectives are intended to do which of the following? (Choose every correct answer.)

Allow the company to start realizing more revenue within two months
Focus on objectives one year into the future
Prompt action now to improve the organization's performance later
Prevent a nearsighted management philosophy

Prompt action now to improve the organization's performance later
Prevent a nearsighted management philosophy

A company mission statement should do which of the following? (Choose every correct answer.)

Describe where the company expects to head in the future
Establish the company's own identity
Identify the company's customers or markets
Specify what services and products the company offers

Establish the company's own identity
Identify the company's customers or markets
Specify what services and products the company offers

Which of the following are NOT likely to happen if a company's financial objectives are met or exceeded? (Choose every correct answer.)

The company's creditors will be pleased.
The company will go into bankruptcy.
Revenues will decrease.
Senior executives will be fired.

The company will go into bankruptcy.
Revenues will decrease.
Senior executives will be fired.

What is a stretch objective?

A managerial tactic that involves adding numerous goods and services to what the company has traditionally offered
A goal that can be adjusted to accommodate changing conditions
A performance target that will require significant effort to achieve
A performance strategy that seeks to include as many personnel as possible

A performance target that will require significant effort to achieve

Strategic performance is measured by the rise and fall of a company's ______.

competitiveness
senior executives staff
profit
revenue

competitiveness

When a company strives to achieve an extreme stretch goal but fails because the goal was simply too difficult, what will most likely happen?

The effort will nevertheless produce changes that will improve the company's performance.
Employees will become more confident because at least they tried.
The company will have established a strong sense of teamwork.
Employees will lose their motivation.

Employees will lose their motivation.

The most reliable leading indicators are ______.

core values that have become an essential component of the organization
a robust company vision and mission statement
strategic outcomes that measure competitiveness and market position
financial statements over at least the past three to five years

strategic outcomes that measure competitiveness and market position

When setting objectives, which types of performance targets must be established? (Choose every correct answer.)

Financial
Operational
Functional-area
Strategic

Financial
Strategic

A measurement system that links financial performance goals with strategic goals is called a ______.

stretch objective
leading indicator
balanced scorecard
company strategy

balanced scorecard

Which of the following are short-term objectives? (Choose every correct answer.)

Quarterly objectives
Five-year objectives
Annual objectives
Three-year objectives

Quarterly objectives
Annual objectives

An organization should set performance targets for which of the following? (Choose every correct answer.)

Each of the organization's individual work units
Each of the organization's product lines
Each of the organization's separate businesses
Each of the organization's top managers only

Each of the organization's individual work units
Each of the organization's product lines
Each of the organization's separate businesses

Financial objectives are important for doing which of the following? (Choose every correct answer.)

Achieving shareholder satisfaction
Increasing revenue
Increasing profit margins
Developing effective communication within an organization
Attaining higher labor productivity

Achieving shareholder satisfaction
Increasing revenue
Increasing profit margins

Which of the following should the organizational units within a company do? (Choose every correct answer.)

Produce results that help the company achieve its performance targets
Know their strategic role within the company
See themselves as part of a team that includes the entire company
Focus on their own goals and avoid involvement in the company's strategic vision

Produce results that help the company achieve its performance targets
Know their strategic role within the company
See themselves as part of a team that includes the entire company

Better financial performance typically results from which of the following? (Choose every correct answer.)

Organizational complexity
More competitive vitality
Competitive advantage
A stronger market standing

More competitive vitality
Competitive advantage
A stronger market standing

What entrepreneurial skills help managers craft and implement a successful company strategy? (Choose every correct answer.)

Noticing signs that the business climate is changing
Daring to be innovative
Adjusting the strategy as conditions shift
Making sure the company closely resembles its competitors

Noticing signs that the business climate is changing
Daring to be innovative
Adjusting the strategy as conditions shift

Organizing and guiding a new business activity is called ______.

capitalism
monopoly
industrialization
entrepreneurship

entrepreneurship

What are lagging indicators?

Evaluations that reveal each employee's weaknesses
Performance measurements resulting from decisions and activities in the past
Clues that the company is falling behind its competitors
Financial reports that are compiled at the end of the fiscal year

Performance measurements resulting from decisions and activities in the past

Sometimes a company's CEO is the main person who develops the organization's strategy. This most often happens in which of the following situations? (Choose every correct answer.)

The CEO is the owner and manager of a small company.
The CEO is the founder of a company that grew into a larger corporation.
The CEO has particularly strong strategic leadership skills.
The CEO works under the close supervision of a board of directors.

The CEO is the owner and manager of a small company.
The CEO is the founder of a company that grew into a larger corporation.
The CEO has particularly strong strategic leadership skills.

The balanced-scorecard approach measures which of the following? (Choose every correct answer.)

Team spirit
Financial objectives
Corporate debt
Strategic objectives

Financial objectives
Strategic objectives

Why might top executives involve lower-level managers in crafting and implementing a company strategy? (Choose every correct answer.)

The organization benefits when its various units compete fiercely against each other.
The managers know more details about the operation of their specific operating units than the executives do.
The company's operations are spread across various industries and geographic areas.
The organization is so big and complex that top management cannot keep track of all the parts that make up the strategy.

The managers know more details about the operation of their specific operating units than the executives do.
The company's operations are spread across various industries and geographic areas.
The organization is so big and complex that top management cannot keep track of all the parts that make up the strategy.

Employees at various levels within an organization are best served by performance objectives that ______.

relate to management only
relate in a broad way to the entire organization
relate to individual workers only
relate specifically to what their departments are doing

relate specifically to what their departments are doing

Which statements about a company's goal-setting process are true? (Choose every correct answer.)

It should be a top-down process.
It should coordinate the efforts of each organizational unit.
It should involve a bottom-up process.
It should involve all organizational units within the company.

It should be a top-down process.
It should coordinate the efforts of each organizational unit.
It should involve all organizational units within the company.

Business strategy, in contrast to corporate strategy, involves which of the following? (Choose every correct answer.)

Managing all the businesses owned by a corporation
Improving the performance of individual business units
Strengthening the market position of individual business units
Establishing a competitive advantage through cross-business synergies

Improving the performance of individual business units
Strengthening the market position of individual business units

Who is ultimately responsible for the results that a company strategy produces?
Multiple choice question.
The chief operating officer (COO)
The chief managing officer (CMO)
The chief financial officer (CFO)
The chief executive officer (CEO)

The chief executive officer (CEO)

Who would be most often involved in the crafting and implementation of functional strategies? (Choose every correct answer.)

The CEO of the corporation
The people in charge of each function
The general manager of the business
Top executives in the corporation

The people in charge of each function
The general manager of the business

True or false: The crafting and implementing of company strategy is exclusively a function of the top management of an organization.

True
False

False

Operating strategies are designed to manage which of the following? (Choose every correct answer.)

The overall operation of complex corporations
Specific activities, such as Internet sales
The businesses that together from a larger corporation
Key units, such as distribution centers

Specific activities, such as Internet sales
Key units, such as distribution centers

Top executives can unify the various strategies within a company by telling lower managers and other personnel about which of the following? (Choose every correct answer.)

The organization's corporate structure and hierarchy of authority
The major components of the corporate strategy
The organization's vision
The organization's objectives

The major components of the corporate strategy
The organization's vision
The organization's objectives

When management discovers that there are strategic conflicts among the various levels of an organization, what should management do? (Choose every correct answer.)

Consider which low-level strategies might be changed to accommodate high-level strategies.
Ensure all conflicts are resolved.
Not make changes unless the units are in direct competition with each other.
Adapt high-level strategies to incorporate more appealing ideas from lower levels.

Consider which low-level strategies might be changed to accommodate high-level strategies.
Ensure all conflicts are resolved.
Adapt high-level strategies to incorporate more appealing ideas from lower levels.

Who is primarily responsible for crafting and implementing business strategy in a multi-business organization?

A low-level manager
The CEO of the organization
The head of each business unit
The HR director of the organization

The head of each business unit

A toy-making business is part of a larger corporation that owns various other businesses. The toy-making business unit decides to increase its production of board games. This is an example of a(n) ______.

differentiation strategy
business strategy
operating strategy
functional-area strategy

functional-area strategy

The manager of a plant that produces canned goods and is owned by a food and beverage company develops a strategy for updating its production lines while maintaining its quality controls. This is an example of a(n) ______.

business strategy
functional-area strategy
corporate strategy
operating strategy

operating strategy

What will a typical strategic plan accomplish? (Choose every correct answer.)

Allocate resources that will help implement the plan
Explore the history of the company in some detail
Be written in vague, broad language to allow managers to adapt it as needed
Establish a time period for accomplishing goals

Allocate resources that will help implement the plan
Establish a time period for accomplishing goals

Within the hierarchy of a company, a number of strategies are likely to have been developed and implemented by various people. Under what circumstances will the company perform most effectively? (Choose every correct answer.)

All the strategies are unified.
Top executives clearly communicate a company's strategy to company personnel.
Each unit works independently, doing whatever best suits that unit.
All employees understand the company's long-term direction.

All the strategies are unified.
Top executives clearly communicate a company's strategy to company personnel.
All employees understand the company's long-term direction.

Which of the following are true about how the content of a company's strategic plan is typically shared with different audiences? (Choose every correct answer.)

A copy with detailed explanations is handed out to every employee of the company.
Excerpts of the plan are posted on the company website.
A summary of the plan is published in the company's annual report.
The plan is circulated to the managers within the company.

Excerpts of the plan are posted on the company website.
A summary of the plan is published in the company's annual report.
The plan is circulated to the managers within the company.

Typically, a company's strategy making must ______.

move from the business level to the corporate level
begin at the top of a company
begin at the lowest levels of a company and work its way upward
move from mid-levels to the upper and the lower levels

begin at the top of a company

Which elements form part of a company's strategic plan? (Choose every correct answer.)

Basic business model
Intended competitive moves
Past accomplishments
Company direction

Basic business model
Intended competitive moves
Company direction

Which of the following should a manager do to implement a strategic plan? (Choose every correct answer.)

See that lower-level strategies are well conceived and consistent
Build and strengthen competitive capabilities
Identify operating strategies with strategic significance
Motivate employees
Direct organizational change
Develop a vision and mission statement

Build and strengthen competitive capabilities
Motivate employees
Direct organizational change

In a small, privately owned company, the strategic plan is most likely something that the owner has ______.

written down and shared with everyone in the organization
summarized in annual reports
posted on the company's website
pondered without writing down

pondered without writing down

In which of the following situations is an adjustment of a company's strategy most likely needed? (Check all that apply.)

The company faces competition from longtime business rivals.
The company faces a drop in its market position.
The company repeatedly fails to achieve performance goals.
The company is having difficulty recruiting the most desirable employees.

The company faces a drop in its market position.
The company repeatedly fails to achieve performance goals.

What is the role of a company's board of directors? (Choose every correct answer.)

To direct all employees and managers on a day-to-day basis to ensure that everyone is working diligently
To oversee top executives and ensure that they craft and implement an effective strategy
To ensure that the company is operating in the best interests of shareholders and other stakeholders
To develop and execute the company strategy

To oversee top executives and ensure that they craft and implement an effective strategy
To ensure that the company is operating in the best interests of shareholders and other stakeholders

The most demanding and lengthy part of the strategy management process is ______.

implementing the strategy
setting objectives
crafting the strategy
Reason:
Crafting the strategy is not necessarily easy, but it is less time-consuming and demanding.
developing a strategic vision

...

When conditions outside or inside the company change enough to cause substantial disruptions, managers should ______.

reevaluate the organization's direction and strategy

stay with the strategic plan and trust that it will work eventually

make small changes to the strategic plan, but only if the changes will require little time or effort

halt the implementation of the strategic plan and resume later when conditions are more favorable

reevaluate the organization's direction and strategy

What are the obligations of a company's board of directors? (Choose every correct answer.)

Evaluating the strategic leadership abilities of the CEO
Overseeing the company's financial accounting and financial reporting practices
Evaluating the company's direction and strategy
Determining who should be promoted to managerial positions from within the company

Evaluating the strategic leadership abilities of the CEO
Overseeing the company's financial accounting and financial reporting practices
Evaluating the company's direction and strategy

All companies operate in a broad (blank) environment that is made up of six components, including political factors and technological factors.

macro
micro
para
meso

macro

The "L" in PESTEL analysis stands for ______.

logistical considerations
legal/regulatory conditions
local conditions
labor unions

legal/regulatory conditions

True or false: Strategically relevant factors typically exist only within a company's industry boundaries.

True
False

False

Which of the following concepts are analytic tools for assessing a company's industry and competitive environment? (Choose every correct answer.)

Strategic groups
The value net
Share ratio transfer
Driving forces

Strategic groups
The value net
Driving forces

The most powerful tool for diagnosing the principal competitive pressure in a market is known as the ______.

seven-point competitive analysis
five forces model of competition
KSF approach
diagnostic triangle

five forces model of competition

Which of the following components form part of a company's macro-environment? (Choose every correct answer.)

Historical incentives
Legal/regulatory conditions
Political factors
Ancillary communications
Sociocultural forces

Legal/regulatory conditions
Political factors
Sociocultural forces

Which conditions increase rivalry among competing sellers? (Choose every correct answer.)

When buyer demand is growing slowly
When buyer demand is growing rapidly
When the cost of switching brands is low

When buyer demand is growing slowly
When the cost of switching brands is low

What acronym serves as a reminder of the components of a company's macro-environment?

SOCIAL
ANTHILL
REVOKE
PESTEL

PESTEL

Which of the following are types of marketing tactics? (Choose every correct answer.)

Per capita offers
Tariffs
Sales promotions
Rebates

Sales promotions
Rebates

Strategically relevant factors have a bearing on the ______ direction of any given company.
Multiple choice question.
long-term
short-term
tangential
immediate

long-term

Which of the following are concepts or analytic tools for assessing a company's industry and competitive environment? (Choose every correct answer.)

The five forces framework
Multitiered analytics
Local dynamics
Competitor analysis

Competitor analysis
The five forces framework

What factors determine how serious the threat of entry is for a particular market? (Choose every correct answer.)

The effect of barriers to entry
The PESTEL factor
The value-price-cost framework
The likelihood that existing firms will retaliate against new entrants

The effect of barriers to entry
The likelihood that existing firms will retaliate against new entrants

Which of the following are outlined in the five forces model of competition? (Choose every correct answer.)

Competition from rival sellers
Supplier bargaining power
Customer bargaining power
Government regulation

Competition from rival sellers
Supplier bargaining power
Customer bargaining power

The advantage gained from a "wall of patents" is a form of ______.

network effect
capital requirement
regulatory trade policy
intellectual property protection

intellectual property protection

Which of the following are factors that affect the intensity of rivalry among competing sellers within an industry? (Choose every correct answer.)

Suppliers
Substitutes
New entrants
Government regulation

Suppliers
Substitutes
New entrants

What allowed Honda to successfully enter the U.S. lawn mower market despite local competition?

Its reputation and its expertise with gasoline engines
Increased tariffs on foreign imports leading to high profit margins
Government regulation targeting domestic gasoline engine manufacturers
The collapse of Snapper and Toro owing to government regulation

What allowed Honda to successfully enter the U.S. lawn mower market despite local competition?
Multiple choice question.
Its reputation and its expertise with gasoline engines
Increased tariffs on foreign imports leading to high profit margins
Government regulation targeting domestic gasoline engine manufacturers
The collapse of Snapper and Toro owing to government regulation

Which of the following are methods rival sellers use to try to differentiate their products from those of competitors? (Choose every correct answer.)

Introducing new products less frequently
Reducing knowledge and skill framework levels
Providing improved customer service
Building higher-performance products

Providing improved customer service
Building higher-performance products

Which of the following are examples of substitute products that lead to competitive pressure between industries? (Choose every correct answer.)

Newspapers and cable news
Netflix movie services and Honda lawn mowers.
Sugar and Sweet 'N Low
Contact lenses and nonprescription sunglasses.

Newspapers and cable news
Sugar and Sweet 'N Low

Powerful ______ can end up eroding industry profitability by ______ higher prices.

buyers; paying
government agencies; negotiating
new entrants; introducing
suppliers; charging

suppliers; charging

The threat of ______ increases competitive pressure on incumbent firms.

new complementary products
a firm's departure from an industry
industry-wide regulation
a new entrant in an industry

a new entrant in an industry

In the past, Microsoft has used its dominant market status in which of the following ways? (Choose every correct answer.)

To charge PC makers premium prices
To pressure PC makers to load only Microsoft products
To create and organize dominant labor unions
To encourage industry competition by reducing barriers to entry

To charge PC makers premium prices
To pressure PC makers to load only Microsoft products

Which of the following is an example of something that establishes a network effect in customer demand?

Lawn mowers
Walls of patents
Video game systems
Gas utilities

Video game systems

Suppliers of ______ are in a weak bargaining position because there is no reason to choose the product of one supplier over that of another except for price.

differentiated inputs
skilled labor
commodities
manufactured goods

commodities

Which of the following factors would lead to higher entry barriers for new industry entrants? (Choose every correct answer.)

Easy access to distribution channels
Relaxed government policies
Weak brand preferences
High capital requirements
Restrictive trade policies

High capital requirements
Restrictive trade policies

Low switching costs ______ supplier bargaining power.

limit
moderately increase
dramatically increase
stabilize

limit

When two industries are closely related to one another, companies can be threatened by the competitive pressure produced by ______ products.

substitute
regulated
differential
complementary

substitute

The suppliers of any given industry must have sufficient (blank) power in order to influence the terms of supply in their favor.

bargaining, negotiating, or negotiation

The ability of sellers to raise prices without losing sales is restricted by ______.

customer promotions
buyer price sensitivity
growing consumer demand
the advertising effect

buyer price sensitivity

Intel uses its ______ to give top priority to PC manufacturers that primarily use Intel chips.

market dominance
labor unions
legal team
new-entry status

market dominance

Which of the following would likely have the greatest bargaining power over the sellers who supply them?

A small business owner
A local restaurant chain
Best Buy stores
A newly established company

Best Buy stores

Supplier power is greatest when demand for products is ______ and the products are ______.

low; in short supply
high; plentiful
low; plentiful
high; in short supply

high; in short supply

Big apparel retailers like Target and L. L. Bean wield significant ______ when they are buying products from manufacturers.

price sensitivity
bargaining power
discretionary sensitivity
manufacturing quality

bargaining power

When the supplier industry is more highly ______ than the industry it sells to, it is generally able to deny requests for lower prices.

dispersed
concentrated
regulated
homogenized

concentrated

Anheuser-Busch has partially ______ into metal-can manufacturing to gain bargaining power over manufacturers.

integrated backward
switched brands
standardized differentiation
slotted fees

integrated backward

Buyers with strong bargaining power can exert strong ______ pressures and reduce industry profitability by demanding price concessions and additional features.

competitive
macro
legal
regulatory

competitive

Consumers have the option to delay the purchase of ______ goods such as hot tubs and home entertainment centers.

discretionary
discredited
necessary
undesirable

discretionary

(blank) rarely have much bargaining power when negotiating price concessions, but (blank) can have considerable bargaining power.

New entrants; individual consumers
Individual consumers; business buyers
Business buyers; new entrants
Business buyers; individual consumers

Individual consumers; business buyers

When all five types of competitive forces are exerting strong pressure on an industry, the industry is said to be ______.

over-regulated
competitively unattractive
insufficiently fluid
financially over-determined

competitively unattractive

True or false: All buyers of a product generally have equal bargaining power with sellers.

True
False

False

To match a business strategy to prevailing competitive conditions, companies must initiate actions that alter the underlying factors driving the ______.

four "golden" principles
five competitive forces
SEPTEL
six market segments

five competitive forces

Which circumstances would increase the bargaining power of buyers? (Choose every correct answer.)

When the differentiation of industry goods is strong
When industry goods are not standardized
When buyers pose a threat of forward integration
When buyers are comparatively large and few
When the cost for buyers to switch brands is low

When buyers are comparatively large and few
When the cost for buyers to switch brands is low

Companies that make products that enhance the value of a focal firm's products when those products are used together are called ______.

KSFs
complementors
suppliers
competitors

complementors

The change agents with the biggest influences in reshaping an industry landscape are known as (blank) forces. (Enter one word in the blank.)

driving

Buyers' bargaining power is reduced when ______.

sellers are pressured into providing concessions
consumers are able to delay their purchases
product information is incomplete
consumers can find better deals on the Internet

product information is incomplete

Longer life expectancies and more wealth in the hands of retirees are examples of shifts in ______.

increased globalization
buyer demographics
seller demographics
short-term economic growth

buyer demographics

Intense competitive pressure from ______ of the five competitive forces is sufficient to destroy the conditions for good profitability.

all five
at least two
at least three
just one

just one

What forces drive change within an industry? (Choose every correct answer.)

Market stability
Technological advancement
Product innovation
Shifts in who buys products

Technological advancement
Product innovation
Shifts in who buys products

What must companies do to develop a sound business strategy to combat competitive conditions? (Choose every correct answer.)

Circumvent or violate legal barriers
Prioritize the eight sub-strategies
Identify competitive pressures
Gauge the strength of the five competitive forces

Identify competitive pressures
Gauge the strength of the five competitive forces

True or false: In a given industry, all the driving forces push change in the same direction but in different amounts.

True
False

False

The (blank1)(blank2) framework includes cooperative interactions among industry participants and introduces the category of "complementors." (Enter one word in each blank.)

Blank 1: value
Blank 2: net

When undertaking the third step in a strategic analysis of industry dynamics, managers must decide what strategy adjustments are needed to deal with the effects of ______.

new entrants
the macro-environment
driving forces
suppliers

driving forces

List the three steps of driving-forces analysis in order, with the first step at the top.

Identify what the driving forces are.

Assess whether the driving forces are acting to make an industry more or less attractive.

Determine what strategy changes are needed to prepare for the effects of the driving forces.

Identify what the driving forces are.

Assess whether the driving forces are acting to make an industry more or less attractive.

Determine what strategy changes are needed to prepare for the effects of the driving forces.

Increasing consumer demand, low-cost foreign inputs, and reduced trade barriers all contribute to the increasing (blank) of economic markets. (Enter one word in the blank.)

globalization, globalisation, or globalizaton

When evaluating strategy options, companies must determine whether a competitive ______ exists where competitors are able to create and capture new demand.

"blue ocean"
"headwind"
"white space"
"product vacuum"

"white space"

How do product innovations affect the pattern of competition within an industry?

Products from various companies tend to become more alike.
Companies are forced to revise their vision statements.
The industry tends to grow less rapidly.
More first-time buyers become interested in the products.

More first-time buyers become interested in the products.

In the retail industry, competition between (blank1) is more intense than the rivalry among (blank2).

Gucci and Walmart; suppliers
Versace and Prada; large retailers
Walmart and Target; high-end fashion retailers

Walmart and Target; high-end fashion retailers

Understanding the ______ of driving forces requires looking at the effects of each factor separately.

minor determinants
ATF
collective impact
changing uncertainty

collective impact

Which indicators of a rival's potential strategic moves are found in the SOAR Framework for Competitor Analysis?

Resources and capabilities
Driving forces
Current profits
Substitute products

Resources and capabilities

When analyzing industry dynamics, before taking action to prepare for industry and competitive changes, companies must first diagnose ______.

the forces driving industry change
R&D possibilities
short-term profit opportunities
stock-market volatility

the forces driving industry change

True or false: Key success factors are so important that all firms in a given industry must pay attention to them or else jeopardize their competitive success.

True
False

True

The final step in evaluating an industry and competitive environment is to ______.

make certain that the strategy group does not negate the competitor analysis
combine the results of each analytic framework to determine its prospects
use the macro-environment to analyze the micro-environment
apply the PESTEL approach to determine the driving forces

combine the results of each analytic framework to determine its prospects

Industry members with similar competitive approaches and positions in the market are known as a(n) (blank) group.

strategic or strategic group

On a map of strategic groups, why are some groups more favorably positioned than others?

The position of some strategic groups requires that they apply for government subsidies.
Industry driving forces favor some strategic groups and hurt others.
The position of some strategic groups leaves them facing stronger competitive forces.
The position of some strategic groups protects them from the macro environment.

Industry driving forces favor some strategic groups and hurt others.

The SOAR Framework for Competitor Analysis was developed by ______.

Samuel Walton
Edoardo Fendi
Michael Porter
Friedrich Hayek

Michael Porter

The competitive factors that most affect industry members' ability to prosper in the marketplace are known as ______ factors.

key success
priority
profit-margin
competitive-value

key success

What are some of the most important factors for determining a company's prospects for competitive success and attractive profits? (Choose every correct answer.)

Whether the company occupies a stronger market position than rivals
Whether troublesome complementors can be halted from increasing competitive pressure
If there are multiple macro-environments into which a company can expand
Whether the PESTEL ratio is high enough to outstrip competition
How well the company's strategy delivers on the industry key success factors

Whether the company occupies a stronger market position than rivals
How well the company's strategy delivers on the industry key success factors

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