While the terms Blogger and Influencer are frequently used interchangeably, they really shouldn’t be. Many Bloggers are Influencers, but not all Influencers are Bloggers. Some Bloggers do manage to become Influencers through their writing, but Influencers don’t have to have a blog. As a general rule, if you only know someone by the name of their website but you can’t recall their full name, they are a Blogger - not an Influencer. Show Of Course there are Bloggers and Influencers for all different industries. Let’s use travel as an example. As of this post, the travel industry has been significantly impacted on the account of the global pandemic and travel restrictions. We are all dreaming of taking exotic vacations again and living vicariously through memories and posts online. In the United States travel has just changed from global trips to road trips and staycations. We still turn to Influencers and Bloggers for all our needs from luggage, coolers, resorts, places that are pet-friendly and much more. Travel BloggersTravel Bloggers are paid to create valuable content for different brands in various locations, primarily by posting on their own website. Blogs have always been used to share a personal point of view. A successful Blogger must be extremely observant, document the trip thoroughly, and be willing to spend hours in a single location just to get one amazing photograph. They give their readers useful information, entertain followers, and have an authentic voice. What to Look for in a Travel BloggerTravel blogging is a skill that can take many years to perfect. Good Travel Bloggers:
Travel InfluencersWhile Bloggers curate editorial travel content through a personal viewpoint, social media Influencers promote their lifestyle and demonstrate how travel fits into it. Influencers have large social followings, and they often use a single platform - such as Instagram - as their primary social medium. They are niche market celebrities and trendsetters, and their brand is their life. Why You Need Travel InfluencersMany brands are now scrambling to partner with Influencers in order to boost their credibility and show their human side. In fact, according to a Twitter survey, 49 percent of consumers reported that they rely on Influencers when making purchasing decisions. Influencers provide companies with new lines of communication, allowing them to reach smaller, highly targeted groups. Well-partnered Influencers give brands a deeper relationship with consumers, creating a level of communication, trust, and credibility that leads to a buying decision. A good Influencer:
From exploring new locales to booking destinations and sharing memories, social media has quickly become a critical component of modern travel. Regardless of whether someone is a Blogger or an Influencer, the fundamental principles of business and marketing don’t change. Members of your audience wish to connect with someone they can relate to. They want to hear a meaningful story, be entertained, and feel like they’re part of something bigger than themselves. Next StepsIf you have any question about this or about other marketing and social media struggles, schedule a free consultation (no strings attached). Ist ein Blogger ein Influencer?Im Gegensatz zu Influencern nutzen Blogger nicht primär die sozialen Netzwerke als Kommunikationsmittel, sondern betreiben ihren persönlichen Blog auf einer eigenen Website oder einem Portal.
Was versteht man unter einem Blogger?Ein Blogger ist eine Person, die einen Blog im Internet betreibt und diesen mit Inhalt befüllt. Der Blogger verwaltet seinen eigenen Blog und bildet gleichzeitig den Ansprechpartner für seine Leser. Über ein bestimmtes Thema kann aber nicht nur ein Individuum, sondern auch eine Gruppe bzw. ein Unternehmen schreiben.
Was muss man als Blogger machen?Verlockende Überschriften schreiben. ... . Den Fokus halten & Prioritäten setzen können. ... . Das eigene Alleinstellungsmerkmal kennen. ... . Sich mit rechtlichen Anforderungen auskennen. ... . Fotos für deinen Blog finden bzw. ... . Gute Blogartikel verfassen. ... . SEO meistern. ... . Blogartikel-Ideen gut organisieren und planen können.. Wer ist die berühmteste Bloggerin der Welt?Blogger: Die beliebtesten Influencer weltweit. Chiara Ferragni ✨ Follower: 28'078'218.. So Yummy. Follower: 9'700'210.. JULIE SARIÑANA. Follower: 7'087'009.. Aimee Song. Follower: 6'815'373.. Leonie Hanne. Follower: 4'485'156.. Benedetta Rossi. Follower: 4'446'786.. Caroline Daur. Follower: 3'949'481.. Einloggen. SHAYLA. Follower: 3'060'563.. |