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Definition: Promotions refer to the entire set of activities, which communicate the product, brand or service to the user. The idea is to make people aware, attract and induce to buy the product, in preference over others. Description: There are several types of promotions. Above the line promotions include advertising, press releases, consumer promotions (schemes, discounts, contests), while below the line include trade discounts, freebies, incentive trips, awards and so on. Sales promotion is a part of the overall promotion effort. There are also: 2. Sales promotions: this includes freebies, contests, discounts, free services, passes, tickets and so on, as distinct from advertising, publicity and public relations. 3. Public relations: PR is the deliberate, planned and sustained effort to establish and maintain mutual understanding between the company and the public.
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What are the 4 types of promotion?Promotion looks to communicate the company's message across to the consumer.. Advertising.. Sales Promotion.. Public Relations.. Direct Marketing.. What is an example of a promotional activity?A well-known and popular sales promotion is buy one, get one (often referred to as BOGO). There are many examples of 'buy one' sales promotions, including: buy one, get one free (BOGOF) buy one, get one for 50% off.
Which of the following is an example of promotion in marketing mix?Promotion
It includes television and print advertising, content marketing, coupons or scheduled discounts, social media strategies, email marketing, display ads, digital strategies, marketing communication, search engine marketing, public relations and more.
What are the types of promotional?(a) Advertisement. (b)Personal Selling. (c) Publicity. (d) Sales Promotion.
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