Presentation on theme: "CHAPTER 8 Persuasive Messages."— Presentation transcript: 1 CHAPTER 8 Persuasive Messages Show
2 Writing Plan for a Persuasive Request 3 Writing Plan for a Persuasive Request 4 Writing Plan for a Persuasive
Request 5 Requesting Favors and Actions 6 Requesting Favors and Actions 7 Persuasive Favor
Request Before Revision 8 Persuasive Favor Request After Revision
9 Persuading Within Organizations 10 Persuading Within Organizations 11 Persuasive Memo Before Revision
12 Persuasive Memo After Revision 13
Good and Bad Openings for Persuasive Requests 14 Good and Bad Openings for Persuasive Requests
15 Ineffective Favor Request 16 Improved Favor
Request 17 Making Claims and Requesting Adjustments (Complaint Letters) 18 Making
Claims and Requesting Adjustments (Complaint Letters)
19 Examine This Effective Claim Request (Complaint Letter)
20 Ineffective Complaint Letter 21 Improved Complaint
Letter 22 AIDA Writing Plan for a Sales Letter 23 Gaining Attention Offer 24 Gaining Attention Question Microsoft has evolved. Have you? 25 Gaining Attention Testimonial 26 AIDA Writing Plan for a Sales Letter 27 AIDA Writing Plan for a Sales Letter 28 AIDA Writing Plan for a Sales
Letter 29 Checklist for Analyzing a
Sales Letter 30 Checklist for Analyzing a Sales Letter
31 Examine This Effective Sales Letter
32 Writing Successful Online Sales Messages 33 END What is a good way to build interest in a persuasive message?Use humour, novelty, surprise, an unusual fact, or a question to get the attention of your audience. Build interest by appealing to your audience's needs and wants and include a purpose statement to set up expectations.
What is the best strategy for getting a persuasive request accepted?your ideas require preparation to be presented effectively. anticipate objections to the request. capture the reader's attention and interest. Professional marketers and salespeople follow the AIDA strategy in their sales letters because it is effective.
When writing a persuasive messages Why is it so important to give special attention to the analysis of your purpose and audience ?( You must respond in a full paragraph?1answer. When writing persuasive messages, it is important to give special attention to the analysis of your purpose because you want readers to understand what it is you are trying to communicate -- and why it is so critical for them to understand the point of your communication. What are you ultimately trying to say?
Should you open a persuasive request with a question?You should not open a persuasive request with a question. The subject line of a sales message should typically contain sensational words. Over the years, sales writers have developed a formula that one must follow to write sales messages.
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