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Test Prep This preview shows page 7 - 10 out of 27 pages. xxResellersare distribution channel firms that help the company find customers ormake sales to them. These include wholesalers and retailers.xPhysical distribution firmshelp the company to stock and move goods from theirpoints of origin to their destinations.xMarketing services agenciesare the marketing research firms, advertisingagencies, media firms, and marketing consulting firms that help the companytarget and promote its products to the right markets.xFinancial intermediariesinclude banks, credit companies, insurance companies,
and other businesses that help finance transactions or insure against the risksassociated with the buying and selling of goods.Marketers recognize the importance of working with their intermediaries as partnersrather than simply as channels through which they sell their products.CompetitorsMarketers must gain strategic advantage by positioning their offerings strongly againstcompetitors’ offerings in the minds of consumers.No single competitive marketing strategy is best for all companies.CustomersFive types of customer markets:1.Consumer markets:individuals and households that buy goods and services forpersonal consumption.2.Business markets:buy goods and services for further processing or for use in theirproduction process.3.Reseller markets:buy goods and services to resell at a profit.4.Government markets:made up of government agencies that buy goods andservices to produce public services.5.International markets:buyers in other countries, including consumers, producers,resellers, and governments.THE COMPANY’S MACROENVIRONMENTDemographyis the study of human populations in terms of size, density, location, age,gender, race, occupation, and other statistics.Changes in the world demographic environment have major implications for business.Thus, marketers keep close track of demographic trends and developments in theirmarkets, both at home and abroad.Theeconomic environmentconsists of factors that affect consumer purchasing powerand spending patterns.Thenatural environmentinvolves the natural resources that are needed as inputs bymarketers or that are affected by marketing activities.Thetechnological environmentis the most dramatic force now shaping our destiny.Technology has released such wonders as antibiotics, robotic surgery, miniaturized electronics, laptop computers, and the Internet.Thepolitical environmentconsists of laws, government agencies, and pressure groupsthat influence or limit various organizations and individuals in a given society.Thecultural environmentis made up of institutions and other forces that affect asociety’s basic values, perceptions, preferences, and behaviors.Persistence of Cultural ValuesCorebeliefs and values are passed on from parents to children and are reinforced byschools, churches, business, and government. Upload your study docs or become a Course Hero member to access this document Upload your study docs or become a Course Hero member to access this document End of preview. Want to read all 27 pages? Upload your study docs or become a Course Hero member to access this document Tags Marketing, Customer relationship management, business markets, new products Who are the distribution channel firms that help a company find customers or make sales to them?Resellers are the distribution channel firms that help the company find customers or make sales to them.
What are the 4 channels of distribution?There are four types of distribution channels that exist: direct selling, selling through intermediaries, dual distribution, and reverse logistics channels. Each of these channels consist of institutions whose goal is to manage the transaction and physical exchange of products.
What is a distribution channel in business?A distribution channel is a path that a product or service could take on its way to market. What's a direct distribution channel? A direct distribution channel is one where a company sells directly to the consumer, usually through their website or retail store.
What is sales distribution channel?A distribution channel is a chain of businesses or intermediaries through which a good or service passes until it reaches the final buyer or the end consumer. Distribution channels can include wholesalers, retailers, distributors, and even the internet.
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Resellers are distribution channel firms that help the company find customers or make sales to them.
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