Is the process of planning pricing promoting selling and distributing ideas goods, or services?

Q: Is the process of planning pricing promoting selling and distributing ideas goods and services?

DEFINITION: Marketing includes the process of planning, pricing, promoting, selling and distributing ideas, goods, or services to create exchanges that satisfy customers.

Q: What is the process of promoting or persuading value to consumers to choose your product or service through advertising?

Persuasive advertising is a method of advertising that attempts to convince a consumer to purchase a product or service by appealing to their needs and desires. This advertising method attempts to frame products in a positive light and convince consumers about its benefits.

Q: What are goods and services that have a monetary value and satisfy consumers needs and wants?

Goods are tangible items that have monetary value and satisfy customers needs and wants. Examples of economic goods are cars, furniture, electronics, and clothing.

Q: What is the process of developing promoting and distributing specific locations to customers in an effort to increase visitation to that location?

Destination marketing is a form of marketing, in which a destination is promoted to potential visitors, in order to increase the number of people that travel to that location.

A	B
Marketing	The process of planning, pricing, promoting, selling, and distributing ideas, goods, or services to create exchanges that satisfy customers.
Goods	Tangible items that have monetary value and satisfy your needs and wants.
Services	Intangible items that have monetary value and satisfy your needs and wants.
Marketing Concept	The idea that a business should strive to satisfy customers' needs and wants while generating a profit for the firm.
Distribution	The process of deciding how to get goods in customers' hands.
Financing	Getting the money that is necessary to pay for setting up and running a business.
Marketing Information Management	Getting information about customers, trends, and competing products.
Pricing	Decisions on how much to charge for goods and services in order to make a profit.
Product/ Service Management	Obtaining, developing, maintaining, and improving a product or a product mix in response to market opportunities
Promotion	The effort to inform, persuade, or remind potential customers about a business's products or services.
Selling	Providing customers with the goods and services they want.
Customer Relationship Management	An aspect of marketing that combines customer information with customer service and marketing communications.
Utility	The adds value to a product.
Form Utility	Changing raw materials or putting parts together to make them more useful.
Place Utility	Having a product where customers can buy it.
Time Utility	Having a product available at a certain time of year or a convenient time of day.
Possession Utility	The exchange of a product for money.
Information Utility	Providing information to consumers.
Market	All people who share similar needs and wants and who have the ability to purchase a given product.
Consumer Market	Consumers who purchase goods and services for personal use.
Industrial Market	All businesses that buy products for use in their operations. (B2B)
Market Share	Percentage of the total sales volume generated by all companies that compete in a given market.
Target Market	The group that is identified for a specific marketing program.
Customer Profile	Lists information about the target market, such as age, income level;, ethnic background, etc.
Marketing Mix	Four basic marketing strategies called the four Ps: product, place, price, and promotion
Product	Choosing what product to make and sale, Including design and packaging.
Place	The means of getting the product into the consumer's hands.
Price	Strategies include determining list price as well as discounts and promotional pricing.
Promotion	Strategies deal with communicating about the product.

Inhaltsverzeichnis Show

Presentation on theme: "Coach Bentley.  The process of planning, pricing, promoting, selling and distributing ideas, goods, or services to create exchanges that satisfy customers."— Presentation transcript:
Is the process of planning pricing promoting selling and distributing ideas goods and services?
What is the process of promoting or persuading value to consumers to choose your product or service through advertising?
What are goods and services that have a monetary value and satisfy consumers needs and wants?
What is the process of developing promoting and distributing specific locations to customers in an effort to increase visitation to that location?

Presentation on theme: "Coach Bentley.  The process of planning, pricing, promoting, selling and distributing ideas, goods, or services to create exchanges that satisfy customers."— Presentation transcript:

1 Coach Bentley

2  The process of planning, pricing, promoting, selling and distributing ideas, goods, or services to create exchanges that satisfy customers.

3 1. Distribution 2. Financing 3. Marketing Information Management 4. Pricing 5. Product/Service Management 6. Promotion 7. Selling

4  The Idea that a business should strive to satisfy customers needs and wants while making a profit.  Make the Customer happy and you will make money!

5 1. Form Utility- Making products that consumers need and want ex.- Electronic controls on the steering wheel 2. Place Utility- having a product where customers can buy it. ex.- Amazon 3. Time Utility- Having a product available at a certain time of year or convenient time of day. ex.-Christmas Decorations

6 4. Possession Utility- involved every time legal ownership of a product changes hands. ex.- 30 Day net pay for businesses. 5. Information Utility- involves communication with the consumer. ex.- Packaging labels, nutritional labels

7  A company’s percentage of the total sales volume generated by all companies that compete in a given market.

8  The group of people most likely to buy a particular product.  VERY IMPORTANT

9  Product  Place  Price  Promotion  WHAT< WHERE<HOW<HOW MUCH?

10 Inner - Strengths - Weaknesses Outer - Opportunities - Threats

11  Company Analysis?  Customer Analysis?  Competitive Position?

12  Competition  Environmental Scan  Economic  Political  Socio-Cultural  Technological

Is the process of planning pricing promoting selling and distributing ideas goods and services?

DEFINITION: Marketing includes the process of planning, pricing, promoting, selling and distributing ideas, goods, or services to create exchanges that satisfy customers.

What is the process of promoting or persuading value to consumers to choose your product or service through advertising?

Persuasive advertising is a method of advertising that attempts to convince a consumer to purchase a product or service by appealing to their needs and desires. This advertising method attempts to frame products in a positive light and convince consumers about its benefits.

What are goods and services that have a monetary value and satisfy consumers needs and wants?

Goods are tangible items that have monetary value and satisfy customers' needs and wants. Examples of economic goods are cars, furniture, electronics, and clothing.

What is the process of developing promoting and distributing specific locations to customers in an effort to increase visitation to that location?

Destination marketing is a form of marketing, in which a destination is promoted to potential visitors, in order to increase the number of people that travel to that location.

Is the process of planning pricing promoting selling and distributing ideas goods, or services?

Presentation on theme: "Coach Bentley.  The process of planning, pricing, promoting, selling and distributing ideas, goods, or services to create exchanges that satisfy customers."— Presentation transcript:

Is the process of planning pricing promoting selling and distributing ideas goods and services?

What is the process of promoting or persuading value to consumers to choose your product or service through advertising?

What are goods and services that have a monetary value and satisfy consumers needs and wants?

What is the process of developing promoting and distributing specific locations to customers in an effort to increase visitation to that location?

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Is the process of pricing promoting selling and distributing goods or services which help to satisfy a markets needs and wants?

What is the process of determining the wants and needs of customers and then providing goods and services to meet or exceed their expectations?

What is the process of determining customer wants and needs and then providing customers with goods and services that meet or exceed their expectations?

What is the process of establishing and communicating to customers the value or cost of goods and services called?

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Is the process of translation of an encoded symbol into the ordinary understandable language?

Is the process of translation of an encoded message into ordinary and understandable language?

Which element of the communication process is the receiver who interprets the message and is a partner in the process?

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