In the smith mini case, nathan is most likely to be a part of which of the following social classes?

Related Questions

• Q72:

  The family commonly provides the opportunity for product exposure and trial and imparts consumption values to its members.

• Q73:

  SMITH MINI CASE: Nathan Smith is single and lives in Detroit, where he works on the assembly line at the local automobile manufacturing plant and is a member of the Automobile Workers Union. He views work as a means to buy things to enhance his leisure time and recently purchased a new television so that he could better watch his favorite team, the Detroit Lions, play football. Nathan has always followed the Lions, largely because his dad was a big Lions fan. -In the SMITH MINI CASE, Nathan roots for the Lions because his dad did. This is an example of ________. A) subjective measurement B) geodemographic clustering C) intergenerational transfer D) family decision making E) status consumption

• Q74:

  WATCH MINI CASE: Bob is interviewing for high-level managerial jobs in the Boston area. He decides that, in order to make himself more appealing for the job, he should wear expensive suits and carry expensive business accessories. To this end, he has decided to purchase an Icon watch, because Bob perceives that Icon watches are expensive and typically worn by people with high social status. In fact, Icon specifically targets its wristwatches to image-conscious business executives and has its best results focusing its marketing efforts on men between the ages of 35 and 50 living in affluent zip codes of New York City and its surrounding suburbs. -In the WATCH MINI CASE, Icon seems to be appealing to a target market of consumers seeking a wristwatch that provides ________. A) a sense of achievement B) a sense of power C) a sense of being well-educated D) a sense of status E) a sense of importance

• Q75:

  SMITH MINI CASE: Nathan Smith is single and lives in Detroit, where he works on the assembly line at the local automobile manufacturing plant and is a member of the Automobile Workers Union. He views work as a means to buy things to enhance his leisure time and recently purchased a new television so that he could better watch his favorite team, the Detroit Lions, play football. Nathan has always followed the Lions, largely because his dad was a big Lions fan. -In the SMITH MINI CASE, which of the following is most likely to describe Nathan? A) Nathan uses his credit card as a convenient substitute for cash. B) Nathan perceives himself to be empowered in the sense that he can achieve whatever he sets his mind to. C) Nathan saves money primarily in the interest of safety and security. D) Nathan is likely to attend the theater and concerts. E) Nathan prefers to spend his leisure time on cerebral activities, like reading or visiting museums.

• Q76:

  Which PRIZM® segment should marketers of very expensive vacations and conspicuous luxury goods study and/or target? A) Striving Singles B) Young Accumulators C) Accumulated Wealth D) Sustaining Seniors E) Cautious Couples

• Q78:

  The rationale for using ________ is that "birds of a feather flock together," or families of similar socioeconomics reside in the same neighborhoods or communities. A) sociodemographics B) social class C) social strata D) geodemographics E) ISC

• Q79:

  Most adolescents and teens prefer to look to their parents and older siblings in the development of consumer behavior norms.

• Q80:

  Fathers are stronger consumer socialization agents than their wives.

• Q81:

  The PRIZM® "Accumulated Wealth" segment shies away from buying conspicuous luxury goods because they regard them as in poor taste/showing off money.

• Q82:

  Families in the parenthood stage are an important market for luxury goods, new automobiles, expensive furniture, and vacations to faraway places.