How can advertising help fix the financial problem of offering free online newspapers?

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How has the Internet hurt newspapers the most financially?
Why are newspapers financially burdened by adding a free Internet edition when it is produced so inexpensively?
Why are newspapers such an important tool for advertisers?
In what ways are newspapers lowering the barrier between writing and advertising?

Future of Media, Entertainment and Sport

Feb 21, 2019

Newsflash … demonstrating social impact and heritage could save your newspaper. Image: REUTERS/Heinz-Peter Bader

Rodrigo Tavares

Founder and President, Granito Group

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How has the Internet hurt newspapers the most financially?

How has the Internet hurt newspapers the most financially? It has taken away much classified advertising business from newspapers.

Why are newspapers financially burdened by adding a free Internet edition when it is produced so inexpensively?

Why are newspapers financially burdened by adding a free internet edition when it is produced so inexpensively? Newspapers still need to print costly paper editions; Readers stop buying print editions when they can get the content for free online.

Why are newspapers such an important tool for advertisers?

Why are newspapers such an important tool for advertisers? Newspapers provide advertisers with a large number of readers with high disposable income in a localized setting.

In what ways are newspapers lowering the barrier between writing and advertising?

In what ways are newspapers lowering the barrier between writing and advertising? 1) To make more money, papers are asking writers to promote products instead of news. 2) Some news departments answer to sales managers rather than editors.