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“The problems of collecting primary data in foreign countries are different only in degree from those encountered in the United States”. I agree with this statement. It is challenging to collect primary data in international marketing research primarily because of the cultural differences witnessed in different countries. The difference in the culture may result in misunderstanding of the researchers' goals, and that influences the respondents' ability to be honest about the research questions. The other problem may arise due to the language barrier and inadequacy in interpreting information and research objectives, which affects the results. All these challenges affect the collection of primary data and influence the final results of the study. Firstly, I will discuss how the inability to communicate opinions because of language and cultural barriers. Culture influences society's way of life. For example, in a culture that believes in using traditional herbs to cure any illnesses, it would be difficult to introduce new or advanced medicine for the same purpose. The inexperience of the community would affect their attitude and opinion towards the new medicine or general products. Generally, it is not easy to give an opinion of something that you have not used before. Most of us are afraid to make changes, and we have the notion that we cannot get better products that we already love. It is essential to point out that the more complex the concept or the research topic is, the more difficult it will be to make respondents understand the concept or product, it will be more challenging to collect primary data. To curb this challenge, researchers should first investigate what the cultural aspects are in a particular community before indulging them in new ideas. Sometimes the researchers appear to be aggressive, threatening the respondents' ability to accept the concept or products being introduced in the market. It would also be helpful if the researchers had marketers in the Test Prep Course Hero uses AI to attempt to automatically extract content from documents to surface to you and others so you can study better, e.g., in search results, to enrich docs, and more. This preview shows page 1 - 2 out of 4 pages.
109.Award:1.00 pointDiscuss the key features of quantitative research, and contrast it with qualitative research.. Get answer to your question and much more Upload your study docs or become a Course Hero member to access this document Upload your study docs or become a Course Hero member to access this document End of preview. Want to read all 4 pages? Upload your study docs or become a Course Hero member to access this document Tags Marketing, Qualitative Research, characteristics Quantitative research Newly uploaded documentsNewly uploaded documents
The challenges or problems experienced in overseas market research may be given as follows: 1. Multiplicity of markets: Problems of numerous markets are always experienced in overseas market research. Research project covers a number of foreign markets. This ultimately augments the costs and problems involved in overseas market research. 2. Problems with secondary
data: Secondary data are not available in adequate volume. Further, the secondary data collected are unreliable. They suffer from lack of comparability of data. 3. Problems in collecting primary data: Buyer behavior of customers varies from country to country. As people behave differently, collecting primary data from them is comparatively difficult. 4. Problems of communication: Different countries have
different languages. They create problems of translation and communication. Consumer market research is met with more communication problems than industrial market research, because of the fact that industrial market research focuses on technical factors alone. But consumer market research takes care of every pertinent detail related to market conditions. 5. The need for adaptation: The same methodology and procedures of market research do not hold good
invariably in all markets. The nature, type and volume of market research have to be changed, according to the conditions prevailing in overseas market research. 6. Inadequate responses: Respondents hesitate to furnish correct information to the research. Their reluctance to furnish data and providing incorrect data occasionally make the results of the study misleading. Difficulty of the respondents to comprehend the problem prevents them from providing
correct information. Useless responses are a wasteful exercise in the research process. 7. Infrastructure problems: Problems in infrastructure hamper the research process. Lack of reliable postal service, non-availability of telephones and lack of commercial infrastructure are commonly experienced, The market researcher, with creativity and a deep insight about the technicalities of the research process, will be able to solve the problems of overseas market
research. What are the problems associated with gathering primary data?The disadvantage of primary data is the cost and time spent on data collection while secondary data may be outdated or irrelevant. Primary data incur so much cost and takes time because of the processes involved in carrying out primary research.
What are the problems of international marketing research?What are the top challenges in international marketing research?. International markets are incredibly diverse. ... . There can be a temptation to go too broad. ... . Finding the right research partner. ... . Ensuring that the project is realistic from the outset. ... . Get the brief and the scope right. ... . Understand the cultural nuances you'll face.. What difficulties a marketer may face in collecting primary data in International marketing?Lack of reliable postal service, non-availability of telephones and lack of commercial infrastructure are commonly experienced, The market researcher, with creativity and a deep insight about the technicalities of the research process, will be able to solve the problems of overseas market research.
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Discuss four potential problems associated with gathering primary data in the international arena
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