Cause-related marketing is one of the clearest examples of corporate philanthropy.

journal article

The Relationship between Corporate Philanthropy and Shareholder Wealth: A Risk Management Perspective

The Academy of Management Review

Vol. 30, No. 4 (Oct., 2005)

, pp. 777-798 (22 pages)

Published By: Academy of Management

https://www.jstor.org/stable/20159168

Abstract

I present a complex theoretical explanation that draws on multiple bodies of literature to present an academically rigorous version of a simple argument: good deeds earn chits. I advance/defend three core assertions: (1) corporate philanthropy can generate positive moral capital among communities and stakeholders, (2) moral capital can provide shareholders with insurance-like protection for a firm's relationship-based intangible assets, and (3) this protection contributes to shareholder wealth. I highlight several managerial implications of these core assertions.

Journal Information

The Academy of Management Review, now in its 26th year, is the most cited of management references. AMR ranks as one of the most influential business journals, publishing academically rigorous, conceptual papers that advance the science and practice of management. AMR is a theory development journal for management and organization scholars around the world. AMR publishes novel, insightful and carefully crafted conceptual articles that challenge conventional wisdom concerning all aspects of organizations and their role in society. The journal is open to a variety of perspectives, including those that seek to improve the effectiveness of, as well as those critical of, management and organizations. Each manuscript published in AMR must provide new theoretical insights that can advance our understanding of management and organizations. Most articles include a review of relevant literature as well. AMR is published four times a year with a circulation of 15,000.

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The Academy of Management (the Academy; AOM) is a leading professional association for scholars dedicated to creating and disseminating knowledge about management and organizations. The Academy's central mission is to enhance the profession of management by advancing the scholarship of management and enriching the professional development of its members. The Academy is also committed to shaping the future of management research and education. Founded in 1936, the Academy of Management is the oldest and largest scholarly management association in the world. Today, the Academy is the professional home for more than 18290 members from 103 nations. Membership in the Academy is open to all individuals who find value in belonging.

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The major reason that health and welfare is one of the largest categories of business giving is the huge amount donated to programs for needy children.

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Some observers worry that in times of crisis, corporate philanthropy becomes a zero sum game in that contributions that go to alleviate the crisis then do not go to causes that need them.

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True False

Making profits and addressing social concerns are not mutually exclusive.

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True False

Strategic philanthropy is when businesses give indiscriminately to many causes.

True False

The company's overriding concern after making the decision to close a plant should be for the firm to move as quickly as possible.

True False

Many companies are willing to give employees time to engage in and support community projects.

True False

Monitoring the company's community involvement projects entails making adjustments when needed.

True False

Business involvement in the community represents enlightened self-interest.

True False

Corporate philanthropy involves primarily the giving of financial resources, and managerial time and talent.

True False

The business community now encompasses the entire world.

True False

Responsibility is considered a standard of excellence in corporate community involvement.

True False

It is usually easy to assess the true motives behind businesses' giving.

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Cause-related marketing is one of the clearest examples of corporate philanthropy.

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Outsourcing refers to the relocation of business processes to a different company.

True False

Outsourcing has invariably provided excellent results for the companies utilizing that strategy.

True False

Health and human services are critical to the well-being of any community.

True False

Outsourcing today affects both blue collar and white collar jobs.

True False

The categories of recipients to whom corporations give remain stable over time.

True False

Firms can provide support to survivors of job losses by providing emotional, directional, tactical and informational support.

True False

A company may create a positive impact in the community by giving time and talents of its managers.

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What is a major difference between strategic philanthropy and cause related marketing?

What is a major difference between strategic philanthropy and cause-related marketing? Strategic philanthropy has an organizational focus, while cause-related marketing focuses on a product or product line.

What is the triple bottom line quizlet?

The triple bottom line. represents People, Planet, & Profit (the 3 Ps)—measures an organization's social, environmental, & financial performance. -Success in these areas can be measured through a social audit.