Question Answer 1. What should a business anticipate when developing a project? change 2. Which of the following is a secondary source of sport/event information? demographic reports 3. What type of competitor information is important for sport/event organizations to maintain in a database? price lists 4. What type of marketing information might a business obtain by monitoring sales invoices? customer profiles 5. Which of the following might a sport/event organization search to obtain marketing information? internet 6. Why is it important to think ahead about how you will monitor your project? to make sure the project's quality doesn't suffer 7. Professional sports teams benefit their surrounding community by attracting tourist dollars. 8. A characteristic of an event is that it is produced and consumed at the same time 9. A person responsible for matching up corporations with events that reach their target market has a career in sponsorship management 10. Which of the following statements regarding direct-mail marketing campaigns is true They should include a call to action. 11. When a telephone customer's order includes detailed information concerning the order, the salesperson should write down the information. 12 A primary reason that many colleges and universities sell the naming rights for their new football stadiums or basketball arenas is to help pay for construction expenses. 13. What might a sports organization offer a business to encourage that business to sponsor an event? naming rights 14. A primary reason that large businesses purchase the naming rights to a new sport/event facility is because it provides exclusivity and has potential to maximize exposure. 15. Athletes are often considered to be particularly effective promoting products related to their sport. 16. A celebrity's appearing in a commercial for a soft drink while wearing a certain brand of clothing and holding a certain brand of tennis racquet is an example of cross-promotion. 17. Mask Company set up a hospitality tent outside the Olympics arena. Its goal was to encourage patrons to view it as an Olympics sponsor even though it had not paid sponsorship fees. This is an example of ambush marketing 18. A good way for salespersons to prevent customer complaints is by accurately determining each customer's needs 19. What is often one of the first steps in processing an incoming telephone order? Obtaining customer's name 20. When creating tickets for a sport/event, organizations often embed special watermarks into the ticket design to discourage counterfeiting activities 21. Why do event organizers develop production schedules? To outline all of the activities needed to prepare for the event 22. Sporting-goods businesses often gather marketing information to identify trends 23. A sport/event organization that wants to obtain information about the population in a certain geographic location might use government sources 24. One way for the WSC Swim and Racquet Club to obtain primary information about the quality of its facilities and the level of its services is by surveying club members Show You are marketing the premiere of a new Lexus model, which will be revealed at a car show in Detroit. You are in charge of advertising. What would be your responsibility? buying commercial time on television Distributing information about a NASCAR race would be an example of Marketing the sport event What might a sports organization offer a business to encourage that business to sponsor an event?
Which of the following is an example of marketing the sport event?Unit one review. What are the 4 main segments of the sports marketing industry?List the four segments of the sports marketing industry. The four segment of the sports marketing industry are marketing of the sport event, marketing of sport goods and services, marketing of other consumer and industrial goods, or services through the use of sport, and marketing of products to sporting events.
What is a good example of marketing a non sport product through sports?give an example of a sport marketer marketing a non-sport product through the use of sport. purchasing signage at sport venues or advertising through commercials of televised sport events.
Which mobile advertising strategies have been most successful?3.0- 3.8. |
Athletes are often considered to be particularly effective promoting products related to their
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