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 Which one of the following statements about marketing is inaccurate? The process of tracking the demand and satisfaction of customers in an effort to develop products they will want to buy on an ongoing basis is called ________. Let us say a company makes public a brief statement such as what the Ford Motor Company stated, "We are a global family with a proud heritage, passionately committed to providing personal mobility for people around the world. We anticipate consumer needs and deliver outstanding products and services that improve people's lives." It is safe to say the company is making known its ________. ________ is the typical sequence of changes in demand for a product that occurs over time. All of the following except _________ are considered to be correct statements about marketing research. All of the following except which one are methods used by marketing and product development to obtain necessary information to align a product with customer needs? Which one of the following terms is best identified as being groups of people who have a similar need for a particular product because the product satisfies several different kinds of needs? When a company targets a particular group of customers because of their need for its product, it can be stated the company has identified its _________. _________ is the combination of a product's qualities and features, its price, the way it is promoted and sold, and the places at which it is sold. Which type of product promotion is identified as being direct, face-to-face communication by salespeople with existing and potential customers to promote a company's products? Which of the following terms is used to describe the controllable variables in marketing?product, price, promotion and place (distribution) - that the firm blends to produce the desired market response; also called the Four Ps.
Which of these is not a stage of the marketing research process quizlet?All of the following are steps in the marketing research process EXCEPT: Define the problem and research objectives, develop the research plan, collect the information, compare data to government sources, present the findings.
Which of the following is not part of the marketing information system?Monitoring system is not an element of Mkt. Info. Sys. A production monitoring system may form part of a broader management information system, and this may have relevance to marketing (e.g. in respect of future ability to fulfil orders).
Which of the following is not a characteristic of a management decision problem?exam 1. |
All of the following are considered to be controllable marketing variables EXCEPT
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