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Transcribed Image Text:Time left 0:12:10 Question 5 Not yet answered Marked out of 1.00 P Flag question (5) The way the product is defined by consumers on important attributes.is called A. Positioning map B. Perceived value C. Perceived attributes D. Product position O 1. a O 2. b O 3. c O 4. d Q: Benefit segmentation requires finding the major advantages or features people look for in the… A: Segmentation means dividing the market to put the people with the similar needs and desires in the… Q: Marketing targeting aims at: a) Evaluating various segments b) Comparing various segments c)… A: Marketing targeting aims at: d) Deciding the segment Q: consumer: describe the target market profile. Product : iBasket - Guopeng Liang Guopeng Liang… A: Let's understand the target market profile below. Q: In marketing, we segments the market because product can't be all things to all consumers or it is… A: Answer is b that the product has different varieties. As the product has various varieties it can… Q: The idea is that brands also have personalities and consumers are likely to choose brands with… A: Customers have different taste, wants, preferences, beliefs, attitudes and behaviors, etc., These… Q: 25) ---require setting and updating limits on how much of a particular product can be sold at a… A: Option C is the correct answer. Q: is the set of benefits or values a comparry promises to deliver 1) to customers to satisfy their… A: Marketing involves promoting goods to the target market and ensuring goods produces meets the… Q: A company makes TVs, Washing machines, refrigerators ad microwave ovens. The length of this product… A: The correct option is option c. 4. Q: The consumer: describe the target market profile. Product : iBasket - Guopeng Liang Guopeng Liang… A: Ibasket automatically clean your clothes with transparency. It is designed by Guopeng Liang at china… Q: The consumer: describe the target market profile. Product : iBasket - Guopeng Liang Guopeng Liang… A: Product : iBasket Target market Profile : Ideal customers : working class people Q: 1)Pick a category dominated by two main brands. Evaluate the positioning of each. Who are their… A: Toothpaste is a product category that is dominated by two three main brands in the market. Colgate,… Q: Using a logo and/or tag line -- in order to establish a presence in the consumer's mind and attract… A: Marketers have been studying the behavior of consumers from different perspectives. The behavior of… Q: Chapter 4 discusses several generational groups. a. Which of the generational groups is the target… A: Generation is a group of persons with common social, political, economic orhistorical experience.… Q: 1. Customers prefer one brand over another based on its value, which, in turn, is based on different… A: Consumer experience a bunch of consecutive advances while purchasing an item. A purchasing cycle is… Q: Marketers should understand that people's core beliefs and values tend to be ________. Select one:… A: Marketers should understand that people's core beliefs and values tend to be ________. Select one:… Q: Marketers should understand that people's core beliefs and values tend to be ________. Select one:… A: A marketer can be an individual or group of people who prepare promotional strategies for their… Q: A market segment will consist of ________________ who might respond in a similar manner to a given… A: Marketing is an activity which the firm takes up to make customers. For this marketing strategies… Q: A market segment that the company serves is called _________. a. none of the choices is correct b. a… A: A market can be defined as an institution where a group of few individuals gathers to sell and… Q: A Company that has been using mass marketing approach for decades to market its products in Kenya… A: a) Market segmentation is the process of dividing the heterogenous market into a sub-market segments… Q: Marketers can add ______________ or enhancements to differentiate their brands from the rest of the… A: Marketers can add ______________ or enhancements to differentiate their brands from the rest of the… Q: 5)Selecting which segments of a population of customers to serve is called Select one: a.… A: Target marketing involves the segmenting of customers (based on a variety of demographic and other… Q: Brands serve which of the following purpose? Select one: a. They are a means of achieving emotional… A: A brand is signified as an intangible asset. Brands are diverse, distinct, and unique at the same… Q: Chapter 9 discusses brand image and product positioning. Think about Macy’s and other… A: Brand image and brand positioning are two different concepts that are related to efforts of… Q: Do you think when a brand is trying to targhet niche market segment and has a strong heritage, an… A: About Niche Marketing Niche marketing is a promoting procedure that spotlights on a remarkable… Q: 6a. How do you promote a product which may be high involvement to one segment but low for another?… A: Through heavy advertisements, brands can promote products that may be high in involvement to one… Q: Using a logo and/or tag line -- in order to establish a presence in the consumer's mind and attract… A: Marketing: It covers many activities within the organization which can increase the sales level. It… Q: Perceptual Maps are a way to O identify relevant segmentation variables. understand the advertising… A: Perceptual Maps is a way or method using which the marketers try to understand what perception do… Q: 9 Niche marketing offers smaller companies an opportunity to compete by focusing their limited… A: Answer- True! Niche marketing is an advertising strategy that focuses on a unique target market.… Q: target market profile focus on as below - Ideal customer Consumer demographics-the demographics… A: TARGET MARKET FOCUS:- Ideal customer:- An ideal customer profile (ICP) is a semi fictional company… Q: China is one of the biggest manufacturer in the world and also a good example of producing expanded… A: The strategy develops by the firm focus on identifying the need and desires of the customer is known… Q: A magazine article suggested that “Consumers aged 35 to 44 will soon be the Pakistan's biggest… A: Fashion is one thing that nobody everybody likes to grab and especially in these modern days, it has… Q: A magazine article suggested that “Consumers aged 35 to 44 will soon be the Pakistan's biggest… A: Research is an important activity to assess consumer demand and analyze the existing market… Q: One of the retail outlets in Oman want to understand emotional involvement of specific brands .Which… A: Metaphor analysis help in gaining customer attention and in influencing their beliefs and attitudes.… Q: magazine article suggested that “Consumers aged 35 to 44 will soon be the Pakistan's biggest… A: Consumer aged 35 to 44 will soon be the biggest spenders, thus advertisers must learn how to appeal… Q: A. Parents with children under 10 are a market segment. B. The purpose of market segmentation is to… A: Targeting marketing segmentation: Every business targets its customers by researching their needs.… Q: If you group customers on the basis of gender, age, or income level, so it is an example of а. None… A: The 4 basic types of market segmentation are:1. Demographic Segmentation - Defining customers on… Q: Differentiation focus on 1-Focus on a particular group or geographical market. 2-Seek… A: Marketing and production acts as the primary function of any business and all rest are the secondary… Q: Explain in Eazy language. H 0w influential are the cultures 0f any c0untry 0n marketing/… A: Marketing research can be explained as the process through which the company or organization tries… Q: Q1. Briefly explain what do you understand by consumer behavior? Why is it important for marketer to… A: The stages that a customer undergoes while making a purchase for a particular product or a commodity… Q: A market segment will consist of ________________ who might respond in a similar manner to a given… A: A market segment is a portion of a bigger market that is carved by the marketer to specifically… Q: 1. The table below shows the costs and benefits for consumers of buying sports shoes. Also shown are… A: Disclaimer: Since you have asked multiple question, we will solve the first question for you. If you…
Knowledge Booster Learn more about Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below. Recommended textbooks for you Principles Of Marketing ISBN:9780134492513 Author:Kotler, Philip, Armstrong, Gary (gary M.) Publisher:Pearson Higher Education, Marketing ISBN:9781259924040 Author:Roger A. Kerin, Steven W. Hartley Publisher:McGraw-Hill Education Foundations of Business (MindTap Course List) ISBN:9781337386920 Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor Publisher:Cengage Learning Marketing: An Introduction (13th Edition) ISBN:9780134149530 Author:Gary Armstrong, Philip Kotler Publisher:PEARSON MKTG 12:STUDENT ED.-TEXT ISBN:9781337407595 Author:Lamb Publisher:Cengage Contemporary Marketing ISBN:9780357033777 Author:Louis E. Boone, David L. Kurtz Publisher:Cengage Learning Principles Of Marketing ISBN:9780134492513 Author:Kotler, Philip, Armstrong, Gary (gary M.) Publisher:Pearson Higher Education, Marketing ISBN:9781259924040 Author:Roger A. Kerin, Steven W. Hartley Publisher:McGraw-Hill Education Foundations of Business (MindTap Course List) ISBN:9781337386920 Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor Publisher:Cengage Learning Marketing: An Introduction (13th Edition) ISBN:9780134149530 Author:Gary Armstrong, Philip Kotler Publisher:PEARSON MKTG 12:STUDENT ED.-TEXT ISBN:9781337407595 Author:Lamb Publisher:Cengage Contemporary Marketing ISBN:9780357033777 Author:Louis E. Boone, David L. Kurtz Publisher:Cengage Learning What is the way the product is defined by consumers on important attributes the place the product occupies in consumers minds relative to competing products?According to Kotler, positioning is “the way the product is defined by consumers on important attributes – the place the product occupies in consumers' minds relative to competing products” (Kotler (2002), p. 269).
What is meant by product position?Product positioning is a form of marketing that presents the benefits of your product to a particular target audience. Through market research and focus groups, marketers can determine which audience to target based on favorable responses to the product.
Is the way a product is defined by consumers on important attributes?Product positioning is the process of determining new products' position in the minds of consumers. It includes analyzing the market and competitors' positions, defining the position of a new product among the existing ones, and communicating a particular brand's product image.
What is positioning by product attribute?By product attribute. A product attribute is a specific feature or benefit of the product. Positioning in this way focuses on one or two of the product's best features/benefits, relative to the competitive offerings.
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A product position is the way a product is defined by consumers on important attributes.
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