Presentation on theme: "Product Design and Process Selection"— Presentation transcript: 1 Product Design and Process Selection
2 What and How to Produce Product design is to determine what to produce or to offer. Process selection is to determine how the product is produced or offered.
3 Product Design Product design defines all aspect of the product to be offered to customers, such as material, measurement, dimension, specification, appearance, performance, components, … Product must be consistent with the Business strategy Product design is a joint work of marketing, operation and engineering.
4 Where the Idea Comes from?
5 Product Screening Evaluating the alternatives of a new product in terms of operation, marketing, and finance, and select
one. 6 Break-Even Analysis A technique to compute the amount of goods a company needs to sell to cover the cost. At break-even
point, QBE, total revenue is equal to total cost. 7 Example (p.61) Data about a new line of footwear: 8 B-E Analysis in Product Screening 9 Procedure of Product Design
10 Product Life Cycle Four stages of a product life: Introduction Growth 11 12 Concurrent Engineering
13 Process Selection Process selection is to determine how to organize the production or delivery of the product.
14 Types of Process Intermittent Operation Repetitive Operation 15 16 Facility Layout in Intermittent and Repetitive Operations 17 Layout of an animal clinic 18 Alternatives of Process 19 20 Production / Customer
Interface 21 22
23 Considerations in Product and Process design 24 Process Performance Metrics
25 Example (p.73) Data about Frantz Title Company: 26 Classification of Services
27 Some Terminologies Vertical integration (p.78) Outsourcing |