Which of the following is the first step in developing a marketing strategy quizlet?

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What is the first step in developing a marketing strategy?

First Steps to a Marketing Strategy.
Set Objectives. Start with setting marketing objectives. ... .
Do Your Research. The market research you do will drive the decisions you make when deciding upon your marketing strategy. ... .
Make Decisions. ... .
Write It Down. ... .
Summary..

Is the first step in developing a marketing strategy is to create a marketing mix?

The first step in developing a marketing strategy is to define the need. If a need has been defined by other purveyors, your task is to develop a strategy to convince the client that your product is better than your competitor's. Witness the fast food wars as an example of competition for consumers with a defined need.

What is the first step in marketing research quizlet?

The first step in the marketing research process is to: collect the data.

What is the first step in the strategic planning process quizlet?

Put the four steps of strategic planning in order:.
defining the company's mission..
developing functional plans..
designing a business portfolio..
setting objectives and goals..

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