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Chapter 14 Multiple-Choice Questions
Channels, Supply Chains, and Retailing
Quiz Content
Printed from , all rights reserved. © Oxford University Press, 2022
Chapter 10 - Marketing Channels and Supply Chain
Chapter 10
Marketing Channels and Supply Chain
True / False Questions
1. Supply chain activities are generally considered outside of the scope of marketing.
FALSE
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: Moderate
Learning Objective: 10-01 Explain what is meant by a marketing channel and the value created by intermediaries.
Topic: 10-01 Nature and Importance of Marketing Channels
2. A marketing channel includes the individuals and firms involved in making products and
services available.
TRUE
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Easy
Learning Objective: 10-01 Explain what is meant by a marketing channel and the value created by intermediaries.
Topic: 10-02 What is a Marketing Channel?
3. Sporty Feet produces a special brand of footwear called FootTrekkers and sells it to
wholesalers. The wholesalers are intermediaries.
TRUE
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: Moderate
Learning Objective: 10-01 Explain what is meant by a marketing channel and the value created by intermediaries.
Topic: 10-02 What is a Marketing Channel?
10- 1
Chapter 10 - Marketing Channels and Supply Chain
4. Shoppers' Galore issues credit cards to consumers so that they can buy now and pay later.
This is an example of a transactional function of an intermediary.
FALSE
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: Moderate
Learning Objective: 10-01 Explain what is meant by a marketing channel and the value created by intermediaries.
Topic: 10-03 Value Is Created by Intermediaries
5. Form utility involves efforts by intermediaries to help buyers take possession of a product
or service, such as providing various ways for payment to be made for a product—by credit
card, debit card, cash, or cheque.
FALSE
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Easy
Learning Objective: 10-01 Explain what is meant by a marketing channel and the value created by intermediaries.
Topic: 10-03 Value Is Created by Intermediaries
6. User manuals are an example of information utility.
TRUE
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: Moderate
Learning Objective: 10-01 Explain what is meant by a marketing channel and the value created by intermediaries.
Topic: 10-03 Value Is Created by Intermediaries
7. Proctor & Gamble sells products to consumers utilizing only retailers in the channel. This
exemplifies a direct channel.
FALSE
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: Moderate
Learning Objective: 10-02 Define multichannel marketing and explain its advantages for consumers.
Topic: 10-05 Marketing Channels for Consumer Goods and Services
10- 2
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