Whether consciously or not,most readers in the workplace greet incoming messages by
A)anticipating the new knowledge they will gain.
B)setting aside enough time to read every one of them.
C)tossing them all into the trash without opening them.
D)asking the question,"What's in this for me?"
Correct Answer:
Chapter 6 Study QuestionsWritten messages and most forms of digital communication require ________ than oralcommunication.more tactWords such as "nevertheless," "however," "but," and "therefore"are useful for making transitions.Plain language is a style of writingdesigned to make ideas and information more understandable for the audience."Although our servers are stable, the telephone system is a serious concern" is acomplex sentence.Whether consciously or not, most readers in the workplace greet incoming messages byasking the question, "What's in this for me?"When choosing words that communicate well with the audience, a writer should focus onusingprecise words.If your writing contains grammar errors and word choice mistakes, your readers willquestion your professionalism.A(n) ________ is a coherent group of sentences on the same topic.paragraphIf you want the recipient of a message to read, understand, and act on a message the firsttime they read it, you should create the message usingplain language.In business writing, the topic sentence of a paragraph isgenerally explicit and is often the first sentence in the paragraph.Why should writers avoid phrases such as, "attached please find" and "we are in receiptof"?
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Excellence in Business Communication, 12e (Thill/Bovee)
Chapter 5 Writing Business Messages
1) Which of the following statements that would appear in a business message best reflects the
"you" attitude?
A) You failed to enclose a check for $25.
B) We need a check from you for $25 so that we can send the merchandise by May 15.
C) We will send you the merchandise as soon as we receive your check for $25.
D) You will have your merchandise by July 15 if you send us your check for $25 today.
E) Your merchandise will be held until you send us a check for $25.
Answer: D
Explanation: D) Focusing on the merchandise, what the customer is looking for, rather than the
$25 the company is looking for qualifies this statement clearly as a "you" statement.
LO: 5.1: Identify the four aspects of being sensitive to audience needs when writing business
messages.
AACSB: Reflective thinking
Difficulty: Moderate
Classification: Critical Thinking
Learning Outcome: Compose and shape business messages
2) The best way to convey the "you" attitude is to express your message in terms of
A) the needs and interests of your organization.
B) your own personal needs and interests.
C) a universal set of needs and interests.
D) the needs and interests of your audience.
E) the most direct method possible.
Answer: D
Explanation: D) The "you" attitude is best implemented by expressing your message in terms of
the audience's interests and needs.
LO: 5.1: Identify the four aspects of being sensitive to audience needs when writing business
messages.
AACSB: Reflective thinking
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Compose and shape business messages