Data image refers to combining information from many diverse sources to create a detailed record of a person (e.g., income, record of purchases, driving habits, hobbies, families, political interests)
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Question 6________ is a competitive strategy for creating brand loyalty by developing
new and unique products and services that are not easily duplicated bycompetitors. (from Chapter 3)Correct!Correct!
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1 / 1 ptsQuestion 7When two organizations pool markets and expertise that result in lower costsand generate profits, they are creating: (from Chapter 3)
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1 / 1 ptsQuestion 8Which of the following is an example of a keystone firm within a businessecosystem? (from Chapter 3)
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American Airlines and the computerized reservation ecosystem1 / 1 ptsQuestion 9As discussed in the chapter opening case, which of the following statementsabout Verizon is not true? (from Chapter 3)Verizon offers a standalone video service.Verizon is investing in upgrading its high-speed networks.Verizon claims that its wireless network is the largest and most reliable in theUnited States.Verizon sees mobile ads and video as an investment for the future.
Verizon is focusing on satellite-based television in its competition with AT&T.Correct!Correct!1 / 1 pts
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58) ________ is a competitive strategy for creating brand loyalty by developing new and uniqueproducts and services that are not easily duplicated by competitors.1.A) Product differentiation2.B) Low-cost leadership3.C) Focusing on market niche4.D) Strengthening customer intimacy5.E) Strengthening supplier intimacyAnswer: A
Difficulty: 1: EasyAACSB: Reflective thinkingLO: 3-3: How do Porter's competitive forces model, the value chain model, synergies, corecompetencies, and network economics help companies develop competitive strategies usinginformation systems?59) The expenses incurred by a customer or company in lost time and resources whenchanging from one supplier or system to a competing supplier or system are known as:
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Mathematical Applications for the Management, Life, and Social Sciences
Harshbarger
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4.D) switching costs.5.E) variation costs.Answer: DDifficulty: 2: ModerateAACSB: Reflective thinkingLO: 3-3: How do Porter's competitive forces model, the value chain model, synergies, corecompetencies, and network economics help companies develop competitive strategies usinginformation systems?60) The ________ model highlights the primary or support activities that add a margin of valueto a firm's products or services where information systems can best be applied to achieve acompetitive advantage.
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Difficulty: 2: ModerateAACSB: Information technologyLO: 3-3: How do Porter's competitive forces model, the value chain model, synergies, corecompetencies, and network economics help companies develop competitive strategies usinginformation systems?61) The parts of an organization's infrastructure, human resources, technology, andprocurement that make the delivery of the firm's products or services possible are known as________ activities.
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Difficulty: 2: ModerateAACSB: Information technologyLO: 3-3: How do Porter's competitive forces model, the value chain model, synergies, corecompetencies, and network economics help companies develop competitive strategies usinginformation systems?62) A(n) ________ is a collection of independent firms that use information technology tocoordinate their value chains to collectively produce a product or service for a market.1.A) value chain2.B) support web3.C) value web4.D) consortium5.E) net marketplaceAnswer: C
Difficulty: 3: ChallengingAACSB: Information technologyLO: 3-3: How do Porter's competitive forces model, the value chain model, synergies, corecompetencies, and network economics help companies develop competitive strategies usinginformation systems?
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Mathematical Applications for the Management, Life, and Social Sciences
Harshbarger
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