Question: A(n) _____ is a single characteristic or fundamental feature of an object, person, situation, or ... (Read 41 times)
A(n) _____ is a single characteristic or fundamental feature of an object, person, situation, or issue.
a. concept
b. variable
c. attribute
d. construct
Question 2
Aleve, the nonprescription pain reliever, is positioned as having a longer-lasting effect than Tylenol, Advil, or
Bayer. This is an example of which of the following strategies?
a. positioning by product class c. positioning by competitors
b. positioning by product attribute d. positioning by intangible factors
Answer to Question 1
C
Answer to Question 2
C
Definition of positioning by competitors
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Chapter 13—Measurement
TRUE/FALSE
1.Measurement is the process of describing someproperty of a phenomenon, usually by assigning
numbers, in a reliable and valid way.
ANS:TPTS:1REF:p. 293
NAT:AACSB: Reflective Thinking
2. In measurement, whenever a number is used to assigna value to an observation, the researcher must
assign this number according to some predeterminedrule.
ANS:TPTS:1REF:p. 293
NAT:AACSB: Reflective Thinking
3.All measurement, particularly in the social sciences,contains error.
ANS:TPTS:1REF:p. 295
NAT:AACSB: Reflective Thinking
4.A scale can be thought of as a generalized ideathat represents something of meaning.
ANS:F
This is a concept. Scales measure concepts.
PTS:1REF:p. 295 NAT:AACSB: Reflective Thinking
5.Correspondence analysis is the process of identifyingscale devices that correspond to properties of a
concept involved in a research process.
ANS:F
This is called operationalization.
PTS:1REF:p. 295NAT:AACSB: Reflective Thinking
6.A construct is a term used for concepts that aremeasured with single variables.
ANS:F
Constructs are measured with multiple variables.
PTS:1REF:p. 296NAT:AACSB: Reflective Thinking
7.How we define a construct will affect the waywe measure it.
ANS: TPTS:1REF:p. 296
NAT:AACSB: Reflective Thinking
8.An ordinal scale is the simplest type of measurementscale.
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